B2B Marketing Automotive

Toegevoegd 07/08/2026

• Develop and implement a European B2B marketing strategy
• Assignment for 5 months

Over onze klant

Our client is a fast-growing automotive organization in Amsterdam that is redefining the future of sustainable mobility. Backed by one of the world's largest automotive groups, the company combines innovative technology, customer-centric thinking, and a strong European growth strategy to accelerate the transition to fully electric transportation.

Functie

As B2B Marketing Manager a.i., you will be responsible for establishing and driving a scalable B2B marketing enablement model across Europe, supporting both local markets and importer partners.
Yu will:

• Develop and implement a European B2B marketing strategy aligned with commercial growth objectives.
• Build scalable B2B marketing frameworks, playbooks, toolkits, and best-practice guidelines for use across European markets.
• Create enablement programs that support leasing companies, fleet customers, strategic business partners, and importer networks.
• Partner with local marketing teams to identify business needs and ensure successful localization of B2B initiatives.
• Develop B2B messaging frameworks and sales-support materials to strengthen customer engagement and lead generation efforts.
• Design governance models, planning processes, communication structures, and ways of working to drive consistency across markets.
• Monitor marketing performance, measure effectiveness, and share insights to continuously improve B2B marketing activity.
• Support the development of lead generation and customer acquisition frameworks that can be activated by local teams.
• Collaborate closely with commercial, fleet, importer, and marketing stakeholders across Europe.
• Support the planning and coordination of key Pan-European B2B events, industry exhibitions, and customer engagement activities.
• Manage event-related materials, stakeholder communication, and post-event follow-up processes where required.
• Ensure a consistent customer and brand experience across all B2B marketing touchpoints.

Profiel

The ideal B2B Marketing Manager a.i. brings a strong background in B2B marketing within the automotive, fleet, leasing, or mobility sectors and has experience working in complex, multi-market environments.
You have:

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Significant experience in B2B marketing within an automotive OEM, importer, leasing company, fleet business, or related industry.
• Strong understanding of the European automotive and fleet leasing landscape.
• Proven experience developing marketing frameworks, toolkits, playbooks, and enablement programs.
• Experience working with multiple stakeholders across international and cross-functional teams.
• Strong project management and organizational skills with exceptional attention to detail.
• Excellent presentation and communication skills.
• Familiarity with CRM processes, customer journeys, and B2B marketing best practices.
• Fluent English language skills
• Self-employed (ZZP) based in the Netherlands

Aanbod

• Start date: September 2026
• Full time assignment (40h per week)
• 5 months
• Hybrid

Vacature samenvatting

• Sector
• Sales

• Sub Sector
• Trade Marketing

• Industrie
• Business Services

• Vacatures per locatie
• Amsterdam

• Contract Type
• Temp

• Consultant
• Rebecca Faitanini

• Vacature referentie
• JN-082026-7079400