CRO Specialist

CRO Specialist Sector: Digital Marketing Job ID: LN0409 Location: Central London Salary: £80K Benefits: Hybrid, 12 month contract Date: 4 Sept 2025 Job Description: Our client is a global SaaS company now seeking a Conversion Rate Optimisation (CRO) Specialist with deep expertise in in-product optimisation and customer journey mapping. This is a one year contract on a hybrid basis with 3 days a week in the London offices. Key Responsibilities · Conversion Optimisation & Experimentation · Design and execute A/B and multivariate tests to improve in-product conversion and engagement metrics. · Define key success metrics (activation rate, trial-to-paid, retention, churn reduction) and build dashboards with their analytics team to track progress. · Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth. · Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. · Work closely with product managers, UX/UI designers, and engineers to ship impactful optimisations. Skills & Experience · Proven track record in CRO roles, ideally focused on in-product optimisation (SaaS, subscription, or ecommerce experience preferred). · Strong expertise with tools like Google Optimize, Optimizely, VWO, Amplitude, Mixpanel, GA4, Hotjar, FullStory, or similar. · Hands-on experience building and analysing A/B tests, multivariate tests, and funnel optimisation. · Proficiency in journey mapping and lifecycle design with a customer-centric approach. · Strong understanding of UX best practices, persuasion principles, and behavioural psychology.