About the Role
We are seeking a Marketing Operations Manager to serve as the architect of our marketing technology ecosystem. In this role, you will oversee our full-stack MarTech suite, ensuring that every platform—from CRM to automation tools—is optimized for maximum operational efficiency and uncompromising data integrity. You are the strategic bridge between Marketing, IT, and Sales, transforming siloed digital platforms into a unified engine built for scale.
As a technical problem-solver, you will lead the charge in building seamless system integrations and designing robust attribution models. Your work will provide the clarity needed to measure and master complex, multi-touch buyer journeys. If you thrive on turning technical complexity into streamlined workflows and actionable insights, we want you to lead our operations.
Responsibilities:
Technology Stack Ownership: Govern the end-to-end marketing technology stack, ensuring seamless integrations, system automations, and high data quality to support web, ABM, email, and event initiatives.
Web & Digital Optimization: Serve as the primary stakeholder for website performance, partnering with developers to scope enhancements, troubleshoot bugs, and ensure the site supports organizational engagement goals.
Data Governance & Analytics: Define data standards and taxonomy across campaigns and accounts to ensure accurate attribution and reporting throughout long-cycle buying journeys.
Cross-Functional Alignment: Collaborate with IT on system security and scalability, and partner with Sales to align lead scoring, routing, and CRM integration with business requirements.
Process Enablement: Operationalize campaign workflows and automation templates to improve speed-to-market while ensuring compliance with global data privacy and consent regulations.
Qualifications:
Technical Expertise: Extensive experience managing and integrating enterprise-level Marketing Automation Platforms (MAP) and Customer Relationship Management (CRM) systems.
Strategic Operations: Proven track record of managing full-stack marketing ecosystems, including web CMS, ABM orchestration tools, and data enrichment platforms.
Analytical Mindset: Strong proficiency in multi-touch attribution modeling and establishing data governance frameworks across complex organizations.
Project Management: Ability to lead cross-functional projects between technical (IT/Development) and creative (Marketing/Sales) teams to deliver scalable digital solutions.
Compliance Knowledge: Deep understanding of global data privacy regulations (e.g., GDPR, CCPA) and best practices for consent management.