Strategic Marketing Manager

<div> <p><strong><span style="font-family: 'Arial',sans-serif">Responsibilities:</span></strong><span style="font-family: 'Arial',sans-serif"> Looking for an energetic and analytical Lead for Marketing Strategy to spearhead strategic initiatives and marketing campaigns for our non-automotive product line, including sealants, adhesives, and advanced composites. This position plays a crucial role in spotting market opportunities, developing growth strategies, and participating in corporate development activities like partnerships and new business strategies. The ideal candidate excels in strategy, technology, and business execution.</span></p> <div style="border: none;border-bottom: double windowtext 2.25pt;padding: 0in 0in 1.0pt 0in"> <p style="margin-bottom: 0in"><span style="font-family: 'Arial',sans-serif"> </span></p> </div> <p style="margin-bottom: 0in"><span style="font-family: 'Arial',sans-serif"> </span></p> <h2><strong><span style="font-family: 'Arial',sans-serif">Job Responsibilities:</span></strong></h2> <p><span style="font-family: 'Arial',sans-serif">The Lead for Marketing Strategy will oversee strategic planning, market development, business intelligence, and benchmarking. </span><span style="font-family: 'Arial',sans-serif;color: black">Key tasks and outputs for this role include:</span></p> <p><strong><span style="font-family: 'Arial',sans-serif">Marketing Planning &amp; Business Development</span></strong></p> <p><span style="font-family: 'Arial',sans-serif">Identify, assess, and rank new markets, emerging technologies, and competitive trends to guide strategic direction </span></p> <p><span style="font-family: 'Arial',sans-serif">Develop strategic growth plans with segment roadmaps for targeted non-automotive sectors (e.g., building and construction, sporting goods, industrial, marine, medical equipment, infrastructure, aerospace, defense etc.).</span></p> <p><span style="font-family: 'Arial',sans-serif">Support corporate development initiatives, including market scanning, target identification, and due diligence for partnerships or M&amp;A.</span></p> <p><span style="font-family: 'Arial',sans-serif">Collaborate with finance and legal teams for business case modeling, strategic alignment analysis, and integration planning for new projects.</span></p> <p><span style="font-family: 'Arial',sans-serif">Act as a liaison between commercial teams and R&amp;D to ensure customer feedback influences corporate development efforts</span></p> <p><span style="font-family: 'Arial',sans-serif"> </span></p> <p><span style="font-family: 'Arial',sans-serif"> </span></p> <p><strong><span style="font-family: 'Arial',sans-serif">Business Insight</span></strong></p> <p><span style="font-family: 'Arial',sans-serif">Lead business intelligence projects and convert insights into actionable plans for positioning, pricing, and innovation.</span></p> <p><span style="font-family: 'Arial',sans-serif">Collaborate with the team to define key research needs for business intelligence, market research, and competitive analysis, including managing vendor relationships to ensure adherence to scope, schedule, and budget.</span></p> <p><span style="font-family: 'Arial',sans-serif">Update regional and international management on the progress and results of all business intelligence projects in the Americas.</span></p> <p><span style="font-family: 'Arial',sans-serif">Update all corporate development, business intelligence, and diversification reporting systems as needed.</span></p> <p><span style="font-family: 'Arial',sans-serif;color: black"> </span></p> <h2><strong><span style="font-family: 'Arial',sans-serif">Requirements:</span></strong></h2> <p><strong><span style="font-family: 'Arial',sans-serif">Qualifications/Skills/Competencies:</span></strong><span style="font-family: 'Arial',sans-serif"> </span></p> <p><span style="font-family: 'Arial',sans-serif">Bachelor’s degree or equivalent in business, engineering, or chemistry</span></p> <p><span style="font-family: 'Arial',sans-serif">Master’s degree preferred in Marketing, Business Administration, or Finance</span></p> <p><span style="font-family: 'Arial',sans-serif">Relevant experience in strategy, marketing, or business development, especially in advanced materials, chemicals, or manufacturing</span></p> <p><span style="font-family: 'Arial',sans-serif">Experience in one or more of the following industries: Aerospace, Industrial, or Sporting Goods</span></p> <p><span style="font-family: 'Arial',sans-serif">Thorough understanding of adhesives, sealants, composites, or related engineered materials</span></p> <p><span style="font-family: 'Arial',sans-serif">Proven success in non-automotive markets such as building and construction, sporting goods, or aerospace</span></p> <p><span style="font-family: 'Arial',sans-serif">Strong analytical, communication, and project management skills with cross-functional influence</span></p> <p><span style="font-family: 'Arial',sans-serif">Entrepreneurial mindset with interest in emerging technologies and markets</span></p> <p><span style="font-family: 'Arial',sans-serif">Ability to distill complex information into clear, strategic plans</span></p> <p><span style="font-family: 'Arial',sans-serif">Experience with strategic tools like SWOT, Porter’s Five Forces, and business model canvas</span></p> <p><span style="font-family: 'Arial',sans-serif">Comfortable in matrix organizations and technical-commercial settings</span></p> <p><span style="font-family: 'Arial',sans-serif">Proactive communicator and collaborator</span></p> <p><span style="font-family: 'Arial',sans-serif">Adept at developing relationships, negotiation, and influencing decisions</span></p> <p><span style="font-family: 'Arial',sans-serif">Detail-oriented, financially savvy, adept at problem-solving, and willing to travel</span></p> <h2><strong><span style="font-family: 'Arial',sans-serif">Key Skills: </span></strong></h2> <p><span style="font-family: 'Arial',sans-serif">Performance Driven</span></p> <p><span style="font-family: 'Arial',sans-serif">Communication </span></p> <p><span style="font-family: 'Arial',sans-serif">Customer Centric</span></p> <p><span style="font-family: 'Arial',sans-serif">Passion/Values</span></p> <p><span style="font-family: 'Arial',sans-serif">Innovation</span></p> <p><span style="font-family: 'Arial',sans-serif">Safety/Sustainability</span></p> <p><span style="font-family: 'Arial',sans-serif">Collaboration </span></p> <p><span style="font-family: 'Arial',sans-serif">Expertise</span></p> </div>