Marketing Data Analyst

​Rewards and Benefits on Offer.

• A brand-new role, where you help improve all aspects of the company's sales and marketing teams

• The company are very open to new ideas to help develop new business opportunities.

• You will be working in a friendly, fast-moving and dynamic environment.

• Highly competitive salary on offer.

• An immediate start date for the right person.

Your Next Career Opportunity.

Our client is now seeking an experienced marketing data analyst to support the sales and marketing function.  

This is a great career opportunity to make a genuine and long-term impact on a company that needs your expertise.

Your New Role.

Responsible for analysing marketing performance data to help a business improve lead generation, customer engagement, campaign effectiveness, and overall commercial performance.

Here are the main responsibilities typically involved:

• Analyse marketing campaign performance across digital channels such as email, social media, PPC, SEO, and websites.

• Interpret large volumes of customer and sales data to identify trends, opportunities, and areas for improvement.

• Produce regular reports, dashboards, and KPI analysis for senior management and sales teams.

• Measure ROI and effectiveness of marketing activity and recommend improvements based on data insights.

• Support lead generation activity by analysing customer behaviour, conversion rates, and campaign engagement.

• Manage and maintain CRM and marketing databases, ensuring data accuracy, segmentation, and cleansing.

• Use tools such as Google Analytics, Excel, CRM platforms, and marketing automation systems.

• Track website traffic, customer journeys, and user engagement to improve digital performance and user experience.

• Work closely with sales, marketing, and leadership teams to support commercial decision-making.

• Identify market trends, competitor activity, and customer insights to help shape future marketing strategy.

• Develop data-driven recommendations to improve customer acquisition, retention, and brand performance.

• Ensure compliance with GDPR and data protection regulations when handling customer data.  

About You.

• Strong analytical and problem-solving ability

• Data-driven

• Previous experience supporting marketing and sales teams to improve

• Experience with Google Analytics and CRM systems

• Attention to detail

• Commercial awareness

• Strong communication and presentation skills