Head of Marketing (PL)

You've spent the last several years executing B2B marketing - campaigns, content, positioning, demand gen - and you're great at it. But you're ready for something more. You want to own the marketing strategy, not just run a playbook. You want your thinking to shape how a company is perceived in its market, not just how many leads came in this month. This role is for someone who is done waiting for permission to think strategically. You'll build and run our end-to-end marketing lead generation function - defining the approach, managing the budget, executing across channels, and iterating based on data. What you build is what we get. And that's exactly how you want it. What you'll own Marketing Strategy & Brand Positioning You'll define how Manufacturo shows up in the market - our voice, our positioning, how we differentiate in industries where most vendors look and sound the same. You'll own the demand generation strategy: target segments, channel mix, buyer personas, budget allocation. The thinking is yours. Team & Agency Leadership You'll manage a small in-house team of marketing specialists and coordinate with our external team handling web, design, and certain technical aspects. You set the direction, ensure quality, and keep everyone aligned on priorities. Campaign Execution From Google and LinkedIn paid campaigns to SEO-driven content, email nurturing, and event activations - you'll lead execution and optimize relentlessly. You'll work closely with our Content Writer and Business Development Managers, but the campaign vision starts with you. Lead Qualification & Handoff You'll design the scoring models and processes that get the right leads to sales at the right time - and you'll own that handoff quality. Analytics & Experimentation You'll track what matters, report clearly to leadership, and never stop testing. If a channel isn't working, you'll be the first to know - and the first to pivot. What you bring 5–8 years in B2B marketing, ideally at a SaaS or tech company Hands-on experience with tools like HubSpot, Google Analytics, Google Ads, LinkedIn Ads, and SEO A sharp analytical mindset - you're comfortable with attribution models, funnel metrics, and forecasting The ability to shift between strategic thinking and hands-on execution without losing altitude Experience managing or mentoring junior marketers and coordinating external vendors or agencies Strong communication skills and a natural ability to collaborate across Sales, Product, and leadership A bias toward action and a healthy impatience with the status