Job Title:
Marketing Manager – Social Media and Content Production
Job Summary:
We are seeking a dynamic and creative Marketing Manager with strong expertise in social media strategy and content production. The ideal candidate will lead the development of compelling marketing campaigns, manage social media platforms, and oversee the production of engaging content that drives brand awareness and customer engagement.
Key Responsibilities:
Social Media Management:
- Develop and execute social media strategies across platforms such as Instagram, Facebook, LinkedIn, Twitter, TikTok, and YouTube.
- Create and manage a content calendar aligned with marketing goals and key brand messages.
- Monitor social media analytics to optimize performance and inform future campaigns.
Content Production:
- Oversee the creation of high-quality content, including videos, graphics, and copy for social media, blogs, and marketing materials.
- Collaborate with designers, videographers, and other creatives to produce visually appealing and engaging content.
- Manage the end-to-end production process, including planning, shooting, editing, and post-production.
Campaign Development:
- Plan and execute integrated marketing campaigns to promote products, services, or events.
- Leverage social media and digital channels to amplify campaign reach and impact.
- Ensure campaigns align with brand identity and resonate with target audiences.
Analytics and Reporting:
- Track, analyze, and report on key performance metrics across social media and marketing campaigns.
- Use insights to adjust strategies and ensure continuous improvement.
Team Collaboration:
- Work closely with the broader marketing team to align efforts and maintain brand consistency.
- Coordinate with sales, product, and other departments to support cross-functional goals.
Brand Voice and Community Engagement:
- Maintain a consistent brand voice across all content and communications.
- Engage with the online community by responding to comments, messages, and mentions to foster strong relationships with followers.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3–5 years of experience in social media management and content production.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Meta Insights).
- Hands-on experience with content creation tools such as Adobe Creative Suite, Canva, or Final Cut Pro.
- Strong copywriting skills and an eye for design.
- Excellent project management skills and the ability to handle multiple priorities.
Preferred Skills:
- Familiarity with SEO and digital advertising strategies.
- Experience working with influencers and brand partnerships.
- Knowledge of emerging social media trends and platforms.