Social Media Manager

As Social Media Manager (B2B), you’ll own and grow CAVU’s B2B social presence across organic and paid channels, with a particular focus on LinkedIn. You’ll be responsible for developing channel strategy, planning and delivering always-on and campaign-led content, and activating paid social to support growth programmes and commercial objectives.   This role plays a key part in building CAVU’s brand authority with decision-makers across airports, partners and industry stakeholders. You’ll work closely with marketing, growth, content and design teams to ensure social activity is integrated, measurable and aligned to our B2B go-to-market priorities What you'll be doing   Owning CAVU’s B2B social channel strategy across organic and paid social, with LinkedIn as the primary focus Building and managing an always-on editorial calendar, covering thought leadership, product messaging, customer proof points, partnerships and events Leading B2B paid social activity, including campaign planning, audience strategy, creative testing and optimisation Managing paid social budgets, pacing and performance in line with agreed KPIs Partnering with Growth and Performance teams to ensure robust tracking, tagging and reporting Delivering end-to-end campaign optimisation using a test-and-learn approach Reporting on performance across organic and paid activity, including engagement, reach, CTR, CPC and conversion metrics Creating and adapting social assets within brand templates What we're looking for 4+ years’ experience in B2B social media management (or a closely related digital marketing role), either in-house or agency-side. Proven track record of delivering B2B social strategies and integrated campaigns (organic and paid), with clear objectives and measurable outcomes (e.g., awareness, engagement, event registrations, content consumption, and pipeline influence where tracking exists). Strong understanding of B2B channel best practice, with LinkedIn expertise preferred; able to tailor content and distribution to different audience segments and buying-group roles. Hands-on experience with paid social activation and optimisation (e.g., LinkedIn Campaign Manager), including audience strategy (job titles/industries/account lists), A/B testing, budget pacing, and performance reporting. Confident working with senior stakeholders and subject matter experts, able to capture expertise and translate complex propositions into clear, credible social narratives. Excellent organisational skills: comfortable managing multiple workstreams simultaneously, maintaining an editorial calendar, and coordinating approvals across stakeholders. Strong copywriting and communication skills (written and verbal), with the ability to adapt tone and messaging for professional decision-maker audiences. Data-literate: able to define KPIs, interpret performance, and apply a test-and-learn approach to improve results over time. Design capability is advantageous: able to create and adapt social assets within brand templates using tools such as Adobe Creatve Suite