About the Role
Step into the front lines of the fight against financial crime, where your marketing expertise becomes a force for global economic protection. Join Vyntra, a dynamic fintech innovator blending cutting-edge AI with deep financial intelligence to create solutions that truly matter. You'll shape how the world's leading financial institutions understand and adopt next-generation crime prevention technology — and help build the GTM engine that makes it possible.
You’ll be the senior voice guiding marketing for our financial crime product line: mentoring colleagues across the GTM chain, shaping personas and messaging, developing campaigns, and turning innovative thinking into pipeline and real-world impact.
What You Will Do
Build and own the go-to-market strategy for our financial data and platform solutions — from positioning through to pipeline generation
Create and refine customer personas and messaging frameworks that resonate with banking payments, operations, IT, risk, and executive stakeholders
Develop and execute multi-channel B2B marketing campaigns, including account-based strategies targeting complex enterprise and banking platform environments
Craft compelling thought leadership, storytelling, and educational resources that position us as a trusted voice in financial transaction intelligence and platform innovation
Translate complex analytics, transaction data flows, and system capabilities into clear, persuasive narratives for both technical and executive audiences
Partner closely with Product and Sales to align messaging, support launches, and maximise market impact
Mentor team members across the end-to-end demand generation process
Collaborate with regional BDRs to support lead generation, feedback loops, and GTM alignment
Who You Are:
If you're a hands-on and creative marketer who blends sharp commercial instincts with real-world delivery, we’re looking for you.
You have B2B marketing experience in fintech, banking platforms, payments infrastructure, financial data solutions, or enterprise SaaS
Experience marketing solutions used by banking operations, payments, IT, or platform teams is particularly relevant
You are a natural storyteller, able to translate technical complexity into clear, compelling business value for senior stakeholders
You know how to drive demand generation and build sustainable marketing systems
You bring curiosity and a drive to stay ahead of emerging technologies, market developments, and GTM best practices
You’re equally at home with data and storytelling, using metrics and messaging effectively