The Shaded Route

Our Work The Shaded Route An innovative app that helps delivery riders avoid the scorching Saudi Arabia sun CLIENT HungerStation OFFICE Saudi Arabia Saudi Arabia is defined by its extreme desert weather, particularly during summer days, when temperatures can soar to a staggering 50°C. To avoid heat during the day, people rely heavily on food delivery apps. HungerStation's Al-powered tech from VML tracks the sun's position in real-time and meticulously analyzes Riyadh's trees, tunnels, towers, bridges and even cloud coverage, constructing routes with the most shade to maximize delivery rider comfort and safety. It ensures our riders feel valued and supported every step of the way. Ahmad Chatila Director of Brand and Communication, HungerStation. The Shaded Route proves once again that technology is a powerful force for good. Firas Ghannam Executive Creative Director, VML Challenge Inspiration Idea Growth AT A GLANCE +8% Rider applications AT A GLANCE +20% Rider retention AT A GLANCE +20% Peak time deliveries AT A GLANCE +3K Active riders using app per day AT A GLANCE 16K Shaded rides recorded per day AT A GLANCE +114KM Covered in the shade per day slide 2 of 5 AWARDS 2025 CANNES LIONS Digital Craft SILVER LION 2025 CANNES LIONS Health & Wellness BRONZE LION 2025 CANNES LIONS Outdoor BRONZE LION 2025 THE ONE SHOW Creative Use of Data: Real-Time Data MERIT DUBAI LYNX 2025 Health & Wellness - Health & Wellness Tech GOLD DUBAI LYNX 2025 Brand Experience & Activation - Tech-led Brand Exprience BRONZE CLIOS 2025 Public Relations - Employee Engagament BRONZE CANNES LIONS 2025 Health & Wellness BRONZE CANNES LIONS 2025 Outdoor BRONZE CANNES LIONS 2025 Digital Craft SILVER PRESS HungerStation Beats Desert Heat with AI-Powered 'Shaded Route' for Delivery Riders. Little Black Book HungerStation uses AI to shield riders from the desert heat Campaign ME How HungerStation’s AI-Shaded Delivery Routes Are Redefining Comfort in Saudi Arabia? Soul of Saudi HUNGERSTATION BEATS THE HEAT WITH AI-POWERED “SHADED ROUTE” Communicate RELATED CONTENT HUNGERSTATION The Social Feed Turning every food post on social media into an orderable dish READ CASE STUDY THE COCA-COLA COMPANY Emoji Coke Turning emojis into real-world tasty offers with Coca-Cola in Saudi Arabia READ CASE STUDY