About the Role
Overview
Frontdoor and its family of brands are on a mission to make life easier for every homeowner through innovative technology and quality customer service. With over 55 years of experience, we are the leading provider of home warranties in the United States, handling approximately 3.8 million service requests for more than 2.1 million members through a network of approximately 17,000 qualified and independent service contractors. We also offer new home builder warranty solutions, which deliver value to both builders and homeowners through a suite of builder warranty products and support services.Our customizable home warranties are annual service plan agreements that cover the repair or replacement for breakdowns due to normal wear and tear of major components. We cover up to 29 home systems and appliances, including electrical, plumbing, HVAC systems, water heaters, refrigerators, dishwashers and ranges/ovens/cooktops, as well as optional coverages for pools, spas and pumps. Our home warranties provide peace of mind, budget protection, convenience, repair expertise and service guarantee. Our non-warranty services provide homeowners greater value through replacement and upgrade programs, as well as other home maintenance offerings.Our 2-10 new home builder warranty solutions offer flexible builder‑backed and insurance‑backed warranty options covering workmanship, home distribution systems and structural components.
Frontdoor family of brands include American Home Shield, HSA, OneGuard, Landmark and 2-10 HBW brands. For more information about Frontdoor, Inc., please visit frontdoorhome.com.
Responsibilities
Position Overview (Remote/Virtual)
Frontdoor, Inc. is seeking a Marketing Manager to drive customer acquisition, primarily through SMS and email. This role serves as the subject matter expert for SMS strategy, execution, and optimization, with a focus on driving incremental revenue and conversion. This person will also partner closely with the sales team to optimize the fresh leads experience.
Job Responsibilities
Develops strategies for SMS to improve multi-channel fresh lead experience and conversion.
Manages external vendors and cross-functional projects from initiation to completion.
Identifies infrastructure and process enhancements and supports and leads respective initiatives to improve SMS campaign development and management.
Communicates campaign program success metrics to internal stakeholders and management.
Monitors and analyzes metrics and outcomes of campaigns.
Display ownership behavior in identifying and solving business problems.
Must be able to build relationships and influence across all functional areas of the business.
Regularly work with other team members to ideate on new campaigns, automations, strategies and workflows to help drive conversion.
Qualifications
Job Requirements
3+ years of relevant marketing experience
Basic HTML skills a plus
SMS experience preferred
Experience in marketing segmentation strategies preferred
Excellent analytical skills required
Knowledge of marketing principles and practices required
Excellent business writing skills required
Strong public-speaking and presentation skills required
Strong project management and time management skills required
Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook) required
Other/State Specific
This role pays between $85,900/Yr to $107,400/Yr, and your actual base pay will depend on your skills, qualifications, responsibilities, experience, and location.
At Frontdoor certain roles are eligible for additional rewards and incentives. Speak directly to your recruiter to learn more.
Our approach to benefits is holistic, and includes health, wellbeing and financial components including: insurance for medical/pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k) and ability to participate in our employee stock purchase plan.
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Job Locations US
ID 2026-4014
Category Marketing
Type Full Time
Company AHS American Home Shield Corp