About the Role
The Senior Revenue Analytics Analyst is responsible for transforming complex data into actionable insights that drive go-to-market strategy across Sales, Marketing, and Customer Success. This role combines hands-on data engineering, advanced analytics, and business partnership to improve pipeline generation, win rates, retention, and overall revenue performance. This is not a reporting-only role. The individual is expected to proactively identify opportunities, challenge assumptions, and directly influence strategic decisions through data. Key Responsibilities GTM Analytics & Strategy Build and maintain Lytx’s Ideal Customer Profile (ICP) using firmographic, behavioral, and product usage data Identify underpenetrated markets with strong revenue potential (high TAM, strong conversion, favorable CAC/LTV) Analyze win/loss trends to uncover drivers of deal success and failure Partner with Sales, Marketing, and Customer Success to translate insights into actionable GTM strategies Predictive Modeling & Advanced Analytics Design and deploy a predictive churn model to identify at-risk customers and inform retention strategies Develop statistical and machine learning models to forecast revenue, pipeline performance, and customer behavior Apply simulation techniques (e.g., Monte Carlo) to quantify growth scenarios and identify key revenue drivers Data Engineering & Visualization Build and optimize scalable data models and pipelines using SQL Design, develop, and maintain Tableau dashboards for executive and operational reporting Ensure data accuracy, consistency, and accessibility across GTM systems Executive Reporting & KPI Ownership Own the definition, development, and delivery of executive KPIs Deliver weekly executive dashboards summarizing company performance across revenue, retention, and operational metrics Standardize metrics across teams to ensure alignment and consistency Cross-Functional Partnership Act as a strategic partner to Sales, Marketing, and Customer Success leadership Translate ambiguous business problems into structured analytical approaches Present findings clearly to both technical and non-technical stakeholders Required Qualifications 4–8+ years of experience in analytics, data engineering, or similar roles within a GTM or SaaS environment Advanced SQL skills with experience working on large, complex datasets Strong experience with Tableau (or equivalent BI tools) Experience building and deploying machine learning models (Python or similar) Proven ability to translate business problems into analytical solutions Strong understanding of SaaS metrics (CAC, LTV, funnel conversion, churn, ARR, etc.) Preferred Qualifications Experience in Revenue Operations or closely aligned GTM functions Familiarity with tools such as Salesforce, Gong.io, marketing automation platforms, and data warehouses Experience with experimentation frameworks and growth strategy analysis Background in statistics, economics, data science, or a related field Benefits: Medical, dental and vision insurance Health Savings Account Flexible Spending Accounts Telehealth 401(k) and 401(k) match Life and AD&D insurance Short-Term and Long-Term Disability FTO or PTO Employee Well-Being program 11 paid holidays plus 1 inclusive holiday per year Volunteer Time Off Employee Referral program Education Reimbursement Program Employee Recognition and Appreciation program Additional perk and voluntary benefit programs Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is: $123,000.00 - $155,000.00 You’re driven to succeed and so are we. At Lytx, our mission is to protect a world in motion, and we do it by building technology and partnerships that help keep people safe on the road. The way we work is guided by our shared values: Deliver for the customer, Responsibility in every outcome, Innovate with purpose, Velocity with excellence, and Elevate each other. If you’re looking for meaningful work, a team that challenges and supports you, and the chance to grow your career while making a real impact, we’d love to meet you. Together, we’re helping make roadways safer and saving lives! Lytx, Inc. is proud to be an equal opportunity employer. We’re committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email TA@lytx.com. Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local, state, federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local, state, federal and regional laws. Lytx® is a leading provider of video telematics, analytics, safety and productivity solutions for commercial and public sector fleets. Our unrivaled Driver Safety Program, powered by our best-in-class DriveCam® Event Recorder, is proven to help save lives and reduce risk. We harness the power of video to help clients see what happened in the past, manage their operations more efficiently in the present and improve driver behavior to change the future. Our customizable services and programs span driver safety, risk detection, fleet tracking, compliance and fuel management. Using the world’s largest driving database of its kind, along with proprietary machine vision and artificial intelligence technology, we help protect and connect thousands of fleets and more than one million drivers worldwide. For more information, visit www.lytx.com, @lytx on X, LinkedIn, our Facebook page or YouTube channel. Private Notice: Please see Lytx’s Global Human Resources Privacy Statement for more information related to Personal Information we process and store related to our applicants.