About the Role
You’ll work within a small, dedicated and talented team and will play a central role in shaping how Brain Research UK tells its story; leading the development of high-quality, impact led content that brings research and lived experience together to build support loyalty and increase public engagement and understanding.
The role has real scope for impact and innovation and will work closely with colleagues from across the charity, including the CEO, to build on strong foundations. Core responsibilities within the role will include:
Lead all digital communications, including website, social media and online campaigns
Manage and create content for the website, overseeing written, visual and video
Develop and deliver a planned schedule of communications activity across all channels.
Develop and maintain a compelling library of supporter stories (written, film and imagery), ensuring appropriate permissions and coverage across key research areas
Work with colleagues to source, craft and share stories that demonstrate impact and inspire support
Collaborate with colleagues to translate funded research into clear, engaging stories that show how science changes lives
Work closely with the fundraising team to optimise digital communications
Engage with and respond to the organisation’s online community in a timely, supportive and professional manner
Ensure consistent use of brand, tone and values in line with brand guidelines
Track and analyse digital performance using tools such as Google Analytics and income reports, using insight to continuously improve effectiveness
Report on how communications activity drives engagement, enquiries, donations and pledges
Manage relationships with third-party agencies where required, including briefing, objectives and evaluation
Coordinate corporate communications such as the annual review and impact report
We would love to see applications from candidates with the following skills and experience:
Previous experience within a communications role within a charity or similar organisation
Demonstrable experience of leading on storytelling, narrative development or content creation that has driven engagement or fundraising outcomes, with the ability to identify the emotional heart of a story and shape it appropriately for different audiences and channels
Experience planning and delivering social media content using a structured schedule
Experience developing e-communications to build loyalty and engagement
Experience managing website content
Understanding of online community management and supporter engagement
Confidence using analytics tools to measure and report on digital performance
Excellent interpersonal skills and ability to build positive relationships with diverse audiences
Emotional intelligence and sensitivity when engaging with people affected by medical conditions
Understanding of how to use video and film across digital channels
High level of attention to detail and accuracy
Familiarity with CMS platforms, social media channels (e.g. Instagram, Facebook) and e-marketing tools (e.g. Mailchimp, DotDigital)
Tech Stack
Google AnalyticsCMS platformsMailchimpDotDigitalSocial Media