SOCIAL MEDIA SPECIALIST (HYBRID)

SOCIAL MEDIA SPECIALIST (HYBRID) Social Media Specialist (Hybrid) Atlanta, GA | Job #1313119 Apply Location: Atlanta, Georgia Job Type: Contract Compensation Range: $35 - 40 per hour We are looking for a Social Media Specialist to join our client in the tool/hardware space. In this role you will be responsible for building and nurturing digital relationships, boosting engagement and followers. You will support organic and paid social media campaigns, manage the influencer program, optimize budgeting and ensure that content is on-trend and meets company branding! Below are some of the job details:   Responsibilities: Create, curate, and manage exciting content for the companies social channels, including user and company generated content that aligns with brand tone. Foster engagement and community growth across social platforms by responding to comments, engaging in conversation, and proactively encouraging conversations. Build, maintain and evolve relationships with existing company influencers & brand loyalist community. Perform research across all social platforms to support marketing goals/objectives. Analyze, review, and report monthly to maximize results; translates data into recommendations and plans for revising/optimizing social media efforts. Coordinate with communications team, recommend influencer spend for both company brands; estimate and track ROI versus results. Monitor competitive social activity and industry trends to identify new opportunities.  Qualifications: Bachelor's degree in communications, social media, marketing, digital media or a related field. 3+ years of hands-on experience in social media management. Experience in creating and managing social media campaigns (organic & paid). Experience working within a pre-defined budget and reporting on ROI. Understanding of all relevant social reputation utilities, social media best practices, SEO & SEM. Deep knowledge and understanding of social media platforms (Instagram, Facebook, X, YouTube, TikTok) and how each platform can be used in different scenarios. Direct experience with analyzing the success of social media campaigns, audience behavior, and trends. Experience in Influencer management, to include vetting out new influencers and brand ambassadors, collaborating and partnering with influencers on future content needs, ensuring content is on-brand, on-topic. Outstanding verbal and written communication and presentation skills. Experience with tools such as Meta Ads Manager, Google Analytics, Sprout Social, or similar platforms. Strong organizational and project management skills; ability to manage multiple campaigns and meet deadlines. Experience in a tools, construction, or enthusiast-driven industry is a plus.