Senior Marketing Executive, Verdantix

We’re looking for a strategic, commercially minded Senior Marketing Executive to take full ownership of marketing for a number of Verdantix’s core solution areas. In this role, you’ll lead the planning and execution of end-to-end demand generation campaigns, shaping go-to-market strategies and influencing stakeholders across sales, research, and product.   You will operate with a high degree of autonomy – owning multi-channel campaigns, driving segment growth, and building strong cross-functional relationships to position Verdantix as a leader in our key markets. This is a role for someone who wants to make an impact, lead initiatives from concept to execution, and directly shape pipeline and brand influence.   For this role we are considering applications in the region of £35,000 - £37,000 (dependent on experience) with a very competitive bonus, paid quarterly.   This is a hybrid role which requires 3 days a week in the office during probationary period, and will decrease to 2 days upon successful completion.   What you’ll be doing… Campaign leadership & demand generation Take complete ownership of marketing for assigned Verdantix solutions – from strategy to execution. Design and run multi-channel demand generation campaigns in collaboration with sales and product leads. Lead integrated campaign planning, including messaging, targeting, and go-to-market tactics. Webinars  Fully manage and grow our webinar programme for your solutions—owning topic strategy, promotion, stakeholder management, and execution. Work cross-functionally to position thought leadership and generate high-quality leads. Copywriting & content enablement Develop high-performing email campaigns. Write compelling content for insight emails, newsletters, and podcasts that support brand positioning. Work with design teams to create high-quality visual and digital assets to support your campaigns. Stakeholder influence & collaboration Act as the marketing lead for your solution areas. Chair campaign optimization meetings for your solutions to align campaign design with commercial objectives. Performance & insights Track, analyse, and report on campaign performance to drive continuous improvement.  Use data to refine messaging, targeting, and channel mix.   About you… Bachelor's degree in a relevant field or equivalent experience. 2-3 years of experience in B2B marketing, demand generation, or growth marketing. Proven success independently running multi-channel campaigns and owning marketing outcomes. A confident communicator with excellent written and verbal English skills. Proven ability to influence and build relationships with senior stakeholders. Skilled in campaign strategy, execution, and performance optimisation. Highly organised with strong project management capability –comfortable managing competing priorities. Analytical mindset with experience using data to drive decisions and improve performance. Proactive, commercially aware, and comfortable operating autonomously. Curious, creative, and motivated to drive measurable outcomes. Demonstrated experience working in professional or commercial environments. Competence using CRM and digital marketing platforms (e.g. Salesforce, Pardot, HubSpot). Proficiency in Excel, PowerPoint, and Outlook. Familiarity with audience segmentation, lead generation, and marketing automation.