Digital Analytics Lead

Apply via LinkedIn or call Sophie Newton on: 0191 620 0123 0191 620 0123 Interested in referring a friend? Click here Location: Newcastle upon Tyne Salary: £40000 - £50000 Sector: Digital Marketing Type: Permanent Posted: 03/27/2025 This is a fantastic opportunity for an experienced Data Analytics Lead to join and help shape a dynamic and growing Data & Insights team based in Newcastle. As a senior member of the team, you’ll play a pivotal role in managing key client accounts and supporting the professional development of analysts within the team. You’ll work with a diverse portfolio of clients across multiple sectors, collaborating with skilled digital professionals to deliver impactful marketing strategies powered by data insights. Key Responsibilities - Apply innovative data analytics methods to evaluate the performance of digital marketing campaigns against client objectives. - Analyse campaign outcomes and provide actionable recommendations to enhance effectiveness. - Interpret data patterns and trends to support strategic decisions in campaign planning and optimisation. - Design and execute A/B tests, analysing results to guide improvements. - Develop clear and engaging reports and dashboards to communicate insights to internal teams and clients. - Mentor and lead team members, support the leadership team, and contribute to thought leadership and knowledge sharing across the organisation. Some of the requirements: - At least 2 years' experience in a data analytics leadership role, preferably within a marketing or agency environment. - Strong knowledge of data visualisation tools and the ability to turn complex data into clear, compelling insights. - Proficiency in tools such as Google Analytics, Google Tag Manager, Looker Studio, Excel, and Hotjar or Microsoft Clarity. - A good grasp of marketing practices including SEO, Paid Media (Search, Social, Affiliate), CRO, OOH, and Brand Marketing. - Analytical thinking with a knack for spotting trends and opportunities. - Strong communication skills, both written and verbal, with the ability to present data insights to a wide range of audiences. - A keen eye for detail. - A passion for sharing knowledge and mentoring others. For more information on this role, apply now! Apply Now Chat on WhatsApp Chat on MessengerBack to Jobs Show more