About the Role
<p><em>Join the team building the future of accessible healthcare. At Evaro, our we work at the intersection of clinical expertise and AI technology - delivering faster, smarter care to patients who need it.</em><br><br><strong>About Evaro</strong></p><p>Evaro is a fully licensed and regulated healthcare platform that combines AI-assisted consultations with clinical oversight from qualified healthcare professionals. We provide instant medical access, diagnosis, and next-day prescription delivery for a wide range of primary care conditions - making quality healthcare faster and more accessible for everyone.</p><p>Our technology handles the routine so our clinicians can focus on what matters: patient care. As a <strong>Category Manager you won't just be performing your role</strong> — you'll be<strong> </strong>helping shape how modern healthcare services are delivered.<br><br><strong>Role overview</strong></p><p>We're looking for a <strong>Category Manager </strong>to join our <strong>commercial team</strong>. You’ll own the performance of one or more treatment categories, defining strategy, identifying growth opportunities, and driving revenue, conversion, and profitability.</p><p>This is a hands-on role in a growing team. In this role, you will combine data, market insight, and customer understanding to improve category performance end-to-end while working cross-functionally with Product, Marketing, Clinical, and Operations. If you thrive in fast-paced environments and enjoy taking ownership of outcomes, you’ll fit right in.</p><h4><span>Key Activities</span></h4><div><div><h6><span><em>Category Performance and Analysis</em></span></h6></div><div><ul><li><p><span>Own category performance: revenue, patient volume, conversion (landing → consultation, consultation → prescription), repeat/return rates, and margin at CM1, CM2, and CM3</span></p></li></ul></div><div><ul><li><p><span>Conduct hands-on analysis using self-serve BI tools; identify what's working, what's not, and why</span></p></li></ul></div><div><ul><li><p><span>Ensure analytics infrastructure exists to understand category performance end-to-end; partner with Data team to build what's missing</span></p></li></ul></div><div><ul><li><p><span>Monitor performance against targets; surface underperformance early with diagnosis and proposed actions</span></p></li></ul></div><div><ul><li><p><span>Have a living plan of prioritised actions and experiments to improve category performance</span></p></li></ul></div><div><p></p><h6><span><em>Market and Competitor Intelligence</em></span></h6></div><div><ul><li><p><span>Be the internal expert on the market and competitive landscape for assigned categories: patient segments, competitor propositions, pricing strategies, market trends, regulatory shifts</span></p></li></ul></div><div><ul><li><p><span>Maintain up-to-date competitor tracking; know what they're launching, where they're winning, and what's driving it</span></p></li></ul></div><div><ul><li><p><span>Translate market insights into actionable recommendations for Marketing, Clinical, Product, and Commercial leadership</span></p></li></ul></div><div><p></p><h6><span><em>Patient Experience and Conversion</em></span></h6></div><div><ul><li><p><span>Define what the patient experience must deliver to win in each category: journey flow, content, clinical pathways, messaging, and UX</span></p></li></ul></div><div><ul><li><p><span>Obtain customer insights to understand patients needs, desires and current experience with Evaro as relates to the relevant categories</span></p></li></ul></div><div><ul><li><p><span>Write or source copy for category pages and communications; care deeply about clarity and conversion</span></p></li></ul></div><div><ul><li><p><span>Direct Clinical Specialists on category-specific clinical content; ensure clinical accuracy and patient comprehension</span></p></li></ul></div><div><ul><li><p><span>Continuously identify, prioritise, and test improvements to conversion and retention across the funnel</span></p></li></ul></div><div><ul><li><p><span>Validate that changes deliver intended impact; iterate based on results</span></p></li></ul></div><div><p></p><h6><span><em>Commercial Execution</em></span></h6></div><div><ul><li><p><span>Identify and implement trading actions, partnering with marketing: promotions, seasonal plays, AOV initiatives, category campaigns, PPC tests</span></p></li></ul></div><div><ul><li><p><span>Recommend pricing changes to CCO with clear rationale and expected impact</span></p></li></ul></div></div><div><div><ul><li><p><span>Build business cases for category investment (e.g. major innovations to the category); quantify opportunity and required resources; where appropriate project manage the creation and launch of such innovations</span></p></li></ul></div><div><ul><li><p><span>Track campaign-specific metrics (e.g., AOV uplift from test kit attach) and feed learnings back</span></p></li></ul></div><div><p></p><h6><span><em>Cross-functional Coordination</em></span></h6></div><div><ul><li><p><span>Influence PxE roadmap by clearly articulating category needs and patient outcomes; understand that Product owns the platform and prioritisation decisions. Escalate conflicts between category needs and PxE capacity to CCO when necessary</span></p></li></ul></div><div><ul><li><p><span>Work with Operations on capacity and fulfilment constraints affecting category performance, and opportunities to improve economics and outcomes</span></p></li></ul></div><div><ul><li><p><span>Collaborate with Clinical team on evidence base and compliance for category propositions</span></p></li></ul></div><div><ul><li><p><span>Share insights across Category Managers to build collective knowledge</span></p></li></ul></div><div><p></p></div><div><h4><span>Technical and Professional Competencies</span></h4></div><div><h6><span><em>Essential</em></span></h6></div><div><ul><li><p><span>Highly numerate with strong analytical skills, evidenced by qualifications (e.g., A-level Maths, quantitative degree) and demonstrated hands-on analysis experience</span></p></li></ul></div><div><ul><li><p><span>Proficiency with Excel/Sheets and BI tools; able to conduct own analysis and draw actionable conclusions without relying on analysts</span></p></li></ul></div><div><ul><li><p><span>Experience in commercial, growth, or target-driven roles with clear accountability for performance metrics. Financially literate and able to rapidly understand a market in depth</span></p></li></ul></div><div><ul><li><p><span>Highly customer centric; demonstrated ability to deeply understand customer/patient needs using qualitative and quantitative methods (research, surveys, conversion analysis, NPS, user feedback)</span></p></li></ul></div><div><ul><li><p><span>Strong understanding of digital UX; intuitive sense for what makes experiences clear and effective</span></p></li></ul></div><div><ul><li><p><span>Excellent written communication; able to write clear, persuasive copy and articulate requirements precisely</span></p></li></ul></div><div><ul><li><p><span>Experience coordinating cross-functional teams in a matrix environment; excellent project manager and able to influence without authority</span></p></li></ul></div><div><ul><li><p><span>Comfortable with ambiguity; able to make decisions with incomplete information and adjust as you learn</span></p></li></ul><h6><span><em>Preferred</em></span></h6></div><div><ul><li><p><span>Experience in healthcare, telehealth, pharmacy, or regulated consumer markets</span></p></li></ul></div></div><div><div><ul><li><p><span>Background in e-commerce, digital health, or subscription/retention businesses</span></p></li></ul></div><div><ul><li><p><span>Experience working closely with product management teams; understands product development trade-offs</span></p></li></ul></div><div><ul><li><p><span>Familiarity with competitive intelligence and market research methods</span></p></li></ul></div><div><ul><li><p><span>Interest in applying AI tools to category management and analysis</span></p></li></ul></div><div><ul><li><p><span>Experience in high-growth environments where priorities shift and speed matters</span></p></li></ul></div><div><h4><span>Success Measures (KPIs)</span></h4></div><div><ul><li><p><span>Revenue growth: Achieve or exceed category revenue targets (specific targets set per category)</span></p></li></ul></div><div><ul><li><p><span>Patient volume: Meet quarterly and annual patient acquisition targets</span></p></li></ul></div><div><ul><li><p><span>Conversion performance: Improve conversion at key funnel stages — landing → consultation request, consultation → prescription — with specific percentage targets</span></p></li></ul></div><div><ul><li><p><span>Retention/repeat rate: Increase repeat patient rate against baseline, with category-specific targets</span></p></li></ul></div><div><ul><li><p><span>Margin performance: Meet CM1, CM2, and CM3 margin targets; demonstrate understanding of margin drivers and levers</span></p></li></ul></div><div><ul><li><p><span>Campaign effectiveness: Deliver measurable results on category-specific initiatives (e.g., AOV uplift from test kit attach, promotion ROI)</span></p></li></ul></div><div><ul><li><p><span>Cross-functional effectiveness: Requirements provided to Product/PxE are clear, accepted, and delivered successfully; Clinical content directed is accurate and timely</span></p></li></ul></div><div><p><br><strong>Practicalities</strong></p></div></div><p>Working Location: Remote (UK)<br>Working Hours: flexible</p><h5>Salary & Benefits</h5><ul><li><p><strong>Annual Leave:</strong> 25 days + Bank Holidays + birthday off</p></li><li><p><strong>Health Plan:</strong> Enhanced healthcare coverage</p></li><li><p><strong>Parental Leave:</strong> Competitive parental leave policies</p></li><li><p><strong>Growth:</strong> Clear progression pathways and development opportunities</p></li><li><p><strong>Culture:</strong> Supportive, collaborative environment with structured onboarding</p></li></ul><h5><strong>Our hiring process</strong></h5><p>We keep things straightforward and respectful of your time:</p><ul><li><p>Initial online interview (30 min) with Talent Partner</p></li><li><p>Online Interview (30 min) with Hiring Manager</p></li><li><p>Taster Day (paid)</p></li><li><p>Offer</p></li></ul>