Prime Day is in June this year

The 2026 Prime Day Tactical Guide

This year, Prime Day has moved to June. The timeline is shorter, the competition is sharper, and the bar for execution has never been higher.
Everything you need to know to prepare, written by the team that has navigated 15 Prime Days for some of the most competitive brands on Amazon.

Free to read. No form required.

Built for brands serious about Prime Day

We’re here to give you a free consultation on how to maximize your Prime Day. Strategy, ads, and execution, all mapped to your brand.

Book your Prime Day Consultation

Onboarding closes May 15th. Limited spots. $30K+ monthly Amazon ad spend required to qualify.

Get the Operator’s Prime Day Checklist

50+ checkpoints. 7 phases. Envision Horizons’ execution framework, refined across 15 Prime Day events, covering strategy, inventory, promotions, advertising, and post-event growth.

Unlock the full checklist by booking a Prime Day Consultation with our team.

Book your Prime Day Consultation

Onboarding closes May 15th. Limited spots. $30K+ monthly Amazon ad spend required to qualify.

What your brand gets when you book a consultation

Inventory Review

Cutoff dates, FBA readiness, and buffer stock recommendations based on your category and velocity.

Ads Review

A full review of your campaign architecture with actionable recommendations – CPCs, budget pacing, bidding structure, and placement strategy.

Promotional Strategy

Deal type recommendations, discount depth analysis, and unit economics review so you know exactly what you can offer without hurting margin.

myHorizons Insights

Our proprietary tech identifies which of your ASINs drive the most new-to-brand customers and where Prime Day investment will compound the most.

+ The Full Prime Day Prep Checklist

The same operational checklist our team uses internally for every client heading into Prime Day. Mapped to your brand. Yours when you book a consultation.

Onboarding closes May 15th. Limited spots. $30K+ monthly Amazon ad spend required to qualify.

The work for a successful Prime Day already started.

Don’t put that pressure on your team alone. Book a Prime Day Consultation – get a fully built strategy, an ads plan, and the complete checklist our team actually uses. Onboard in as little as a week.

Book your Prime Day Consultation

Onboarding closes May 15th. Limited spots. $30K+ monthly Amazon ad spend required to qualify.

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