Senior Marketing Manager

<h2> </h2> <p><strong>About the Company</strong> The business is a specialist in the global live events and conferencing space, dedicated to creating high-impact physical and virtual networking environments for international executives. They operate by transforming a global research base into a market-leading portfolio of large-scale exhibitions and &#8220;must-attend&#8221; industry summits. This is a commercially driven organization that focuses on the end-to-end delivery of event-linked digital content, providing employees with a structured route into international event marketing and professional development.</p> </p> <p><strong>Role Responsibilities</strong></p> <ul> <li>Formulate and execute targeted marketing strategies for a high-growth portfolio of 6 large-scale global conferences.</li> <li>Forge mutually beneficial annual partnerships with associations and publications to strengthen portfolio reputation.</li> <li>Establish effective relationships with speakers and sponsors to secure promotion through podcasts, webinars, and webcasts.</li> <li>Utilize a full range of online marketing tactics, including social media, SEO, and PPC.</li> <li>Engage customers with tailored marketing copy and prepare all promotional collateral.</li> <li>Manage event marketing budgets effectively to hit direct revenue and lead generation targets.</li> <li>Work closely with internal content, production, and sales departments to achieve project objectives.</li> </ul> <p><strong>Candidate Background</strong></p> <ul> <li>4+ years of marketing experience, ideally gained within B2B conferences, events, exhibitions, or publishing.</li> <li>Proven track record of managing end-to-end marketing campaigns including email, social media, and data analysis.</li> <li>Data-driven and commercial mindset with experience managing budgets for maximum ROI.</li> <li>Strong digital marketing proficiency across SEO, SEM, and social media platforms.</li> <li>Exceptional interpersonal and communication skills with the ability to work effectively across multiple departments.</li> <li>Self-driven professional with the ability to manage tight deadlines and travel internationally when required.</li> <li>Degree educated (2:1 or equivalent) or possessing relevant professional experience.</li> </ul> <p>If you are an experienced B2B marketer looking to manage a high-value international portfolio, please get in touch to start a confidential conversation. This organization is renowned for its global career development programme and offers a structured three-month induction followed by advanced professional growth opportunities.</p> </p> <p><img src="https://counter.adcourier.com/bWFya2V0aW5nNi4xOTY0Ny4xMzEwOEBibXMuYXBsaXRyYWsuY29t.gif"></p>