Digital Marketing Specialist

<p><strong>Schedule: 24 hours per week on average and can be worked over 3 or 4 days</strong><br /> <br /> Our client is seeking a Digital Marketing Specialist to assist in executing the full marketing cycle: planning, creating, distributing, and measuring content across email, social media, and event materials with the goal of driving awareness, membership growth, and event attendance for the organization through coordinated marketing and content creation.</p> <p><strong>Responsibilities:</strong></p> <p><strong>Content Creation and Campaign Management</strong></p> <ul> <li>Develop monthly marketing calendars for events, membership pushes, and initiatives.</li> <li>Write and schedule:</li> <li>Promotional emails (event invitations, reminders, follow-ups).</li> <li>Advocacy and membership emails and social media (benefits highlights, calls to action, legislative updates).</li> <li>Generate social media posts</li> <li>Create graphics and/or coordinate with design/agency as needed.</li> </ul> <p><strong>Event Marketing</strong></p> <ul> <li>Build and execute a marketing plan for each event, including email sequences</li> <li>Creation of a social media plan surrounding each event (announcement posts, countdown posts, speaker spotlights).</li> <li>Ensure registration page, event website, and descriptions are clear, compelling, and up to date.</li> </ul> <p><strong>Membership and Marketing</strong></p> <ul> <li>Plan and execute email and social campaigns to:</li> <li>Promote membership benefits.</li> <li>Highlight success stories, testimonials, and milestones.</li> <li>Partner with internal stakeholders to ensure messaging supports broader advocacy goals.</li> </ul> <p><strong>Qualifications:</strong></p> <ul> <li>Strong writing experience for a variety of media: blogs, social media posts, emails, websites, etc.</li> <li>At least 3 years of experience with writing email content</li> <li>Experience managing and delivering social media content</li> <li>Design/graphics experience for marketing (Canva, Photoshop, etc.)</li> </ul>