Lead Marketing Measurement Manager

As a Lead Marketing Measurement Manager owning Paid Digital channel measurement, you’ll be part of our Measurement and Reporting team of Marketing Effectiveness specialists. As part of this role, you’ll be supporting the development of our measurement, reporting and attribution practices and helping to shape how we understand and report Paid Digital performance throughout the Group Customer and Communications function, communicating this insight to stakeholders and teams. We are happy to consider flexible working approaches to help you perform at your best. This is a 12 month Fixed Term Contract opportunity. At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our London, Swindon, Bournemouth or Northampton office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.  If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can. What you’ll be doing You’ll be working on the enhancement of Paid Digital measurement and reporting whilst continuously managing and monitoring regular reporting and liaising with our stakeholders to support on measurement for upcoming activities. You will also ensure that our measurement methodologies are robust, fit for purpose and best in class, helping to provide concrete recommendations on gaps to improve them further. Day-to-day activities will include weekly paid digital reporting alongside management of measurement and reporting risk, ensuring data best practices and risk mitigation through effective controls and governance. You’ll engage with stakeholders to understand the requirement, identify proposals and lead on end-to-end deliverables. Additionally, you’ll complete deep-dive analyses of customer analytics via profiling to help drive acquisition. About you You’ll bring a broad range of experience, which will include the following: Qualifications (or demonstrable experience) in a related field such as digital marketing or marketing analytics, including incremental testing Experience with marketing analytics tooling and data manipulation (Adobe Analytics/Celebrus/Campaign Manager/Excel) Deep understanding of marketing measurement, using emerging and best practice techniques to accurately measure and report on incremental value Experience creating and presenting complex reports, working comfortably within company processes and controls Strong communication skills that allow you to describe the details of your approaches through the aid of visualisations and data storytelling to a wide variety of stakeholders You’ll have a passion for creating innovative solutions, championing new ideas and continuous improvement Experience in forecasting results and consolidating with post-activity analysis to improve reporting accuracy Strong analytical skills and the ability to use data to provide actionable insights to drive performance