Acquisition Manager
CLAUDIE PIERLOT
She has been growing within the SMCP Group since 2022.
Allison leads the digital acquisition strategy for Claudie Pierlot through online advertising campaigns deployed across a dozen European countries. From Google to Instagram, every channel is activated with a clear goal in mind: to increase brand awareness or boost sales.
Allison
Acquisition Manager
CLAUDIE PIERLOT
What motivates me most is the love of a challenge. Acquisition is a highly strategic lever for Claudie — it’s key to increasing brand awareness and driving growth, and that’s incredibly stimulating!I graduated from Assas (Paris – France) and EDHEC (Lille – France), with a dual degree completed in Miami, by far my best year as a student!
I have 10 years of experience in digital. I started in the beauty sector at a major luxury brand before moving into fashion, an industry that resonates more with me.
That’s where I learned about digital acquisition, a field I’ve specialized in throughout my career. I’ve also worked in CRM and e-commerce, but acquisition remains by far my favorite area.
Above all, you need strong analytical skills: being able to calculate campaign profitability and optimize budgets across countries and channels.
Agility is essential to respond quickly, find alternatives, and reallocate budgets when a campaign underperforms.
Interpersonal skills are also crucial, as we collaborate with many agencies and internal teams.
Lastly, curiosity and a good sense of aesthetics are important, impactful campaigns not only drive performance but also enhance brand image.
I love collaborating, sharing projects, and especially passing on what I know to my interns.
What motivates me most is the love of a challenge. Acquisition is a highly strategic lever for Claudie — it’s key to increasing brand awareness and driving growth, and that’s incredibly stimulating!
Beyond that, I genuinely enjoy the daily contact with my partners and team. I love collaborating, sharing projects, and especially passing on what I know to my interns.
L'expérience SMCP aime se vivre, mais adore aussi se raconter.
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