Director, Product Marketing

As a Product Marketing Director at Descript, you will play a pivotal role in bringing our AI-native video editing platform to new customers. You’ll define the narratives, positioning, and ICP strategies that help new customers discover Descript, while driving full-funnel GTM programs that accelerate both self-serve and sales-assisted growth. Together, these efforts will allow Descript to reach the next phase of our company growth in a fast-changing, and exciting category. Your team will understand the industry, our prospects, and customers deeply. You will ensure the Product Marketing function is a center of strategic excellence - able to represent the voices of prospects and customers, their motivations, use cases, and existing workflows. Through this expertise, your team will also lead work that helps existing customers deepen their usage, adopt new features, and increase their usage. Collaborating closely with cross-functional teams, you’ll ensure Descript shows up in the market with distinctive stories, memorable demos, and customer-facing materials that elevate our value and accelerate deal cycles. What You’ll Do Positioning & Messaging Define how Descript’s AI-powered creation and editing products stand out in a crowded market. Craft narratives that differentiate our horizontal platform and communicate our vision for eliminating the video-editing learning curve. Ideal Customer Profile (ICP) Definition Work with Product, Marketing, Sales, and Data to refine and operationalize Descript’s ICPs across creators, teams, and enterprise segments. Translate ICP insights into targeting, messaging, and channel strategy. Pricing & Packaging Partner with Product, Finance, and Growth to evolve Descript’s pricing and packaging. Evaluate willingness to pay, feature-to-plan fit, and adoption patterns. Propose changes that balance customer value, product simplicity, and revenue performance. Technical Fluency Develop a clear understanding of Descript’s AI systems, media-editing models, and agentic workflows. Translate complex technology into accessible explanations for a range of audiences. Go-to-Market (GTM) Own GTM strategy for major launches. Drive product adoption through crisp positioning, compelling demos, and tight coordination across Product, Sales, Growth, and Marketing. Sales Enablement Create materials that help Sales and Customer Success articulate Descript’s differentiated value. Provide competitive insights, pitch frameworks, and product-led stories that accelerate deal cycles. Cross-functional Leadership Collaborate with Product, Engineering, Design, Marketing, and Sales to bring market insight into roadmap decisions. Ensure alignment from strategy through execution. AI Evangelism Represent Descript at events, webinars, with customers, partners, and analysts. Tell the story of where AI-assisted media creation is heading and how Descript is shaping that future.