Digital Marketing Executive

<p><b>Digital Marketing Executive</b></p> <p>Salary: &pound;25,000 &#8211; &pound;35,000 per year</p> <p>Job Type: Full-Time, Permanent</p> <p>Location: Hertford (Full-time office-based role)</p> <p><b>Company Overview</b></p> <p>Our client&rsquo;s company is a growing independent, full-service digital agency located in Hertford. Their mission is to empower clients by delivering tailored solutions in web design, development, and digital marketing that align with their business goals.</p> <p><b>Summary</b></p> <p>As a Digital Marketing Executive, you will play a pivotal role in driving their clients&#039; online success. This position involves creating and implementing effective digital marketing strategies that drives leads and sales for their clients.</p> <p><b>Responsibilities:</b></p> <ul> <li>Plan, manage and optimise paid search campaigns for clients across Google and Bing.</li> <li>Support the improvement of clients&rsquo; websites search engine optimisation (Google, Bing) rankings on a local, regional, and national basis.</li> <li>Excellent knowledge of keyword research techniques and tools.</li> <li>Strong copywriting and content creation skills.</li> <li>Ability to use common AI solutions such as ChatGPT / Gemini for content and image creation.</li> <li>Work alongside our client&rsquo;s web design team to create and build effective landing pages, improve conversion rates, and optimise clients&#039; websites.</li> <li>Analyse campaign results and optimise campaigns based on the statistical data available, following best practice guidelines for optimisation.</li> <li>Work closely with clients to plan monthly marketing activities and be the client&#039;s primary point of contact for all allocated accounts.</li> <li>Coordinate activities with other departments and our client&rsquo;s partners.</li> <li>Produce Monthly Reports and Analysis for all client accounts.</li> <li>Support sales in preparing marketing audits and proposals.</li> <li>Ability to set up and manage analytics and tracking tools.</li> </ul> <p><b>Requirements:</b></p> <ul> <li>Proven experience in digital marketing for an agency.</li> <li>A minimum of one year of experience in managing client Google Ads campaigns.</li> <li>A minimum of one year of experience managing clients&#039; SEO.</li> <li>Excellent time management skills with the ability to prioritise tasks effectively.</li> <li>A motivated self-starter with a passion for digital and search marketing.</li> <li>Strong numerical and analytical skills.</li> <li>Good interpersonal skills with strong verbal and written communication skills.</li> <li>Ability to follow core business processes.</li> </ul> <p>If you&#039;re ready to make an impact in the digital space and help their clients thrive, our client invites you to apply for their Digital Marketing Executive position today.</p> <p><b>Benefits:</b></p> <ul> <li>Additional leave</li> <li>Casual dress</li> <li>Company events</li> <li>Company pension</li> <li>On-site parking</li> <li>Transport links</li> </ul>