Head of Ecommerce (London)

Head of Ecommerce - Fashion | London | Office Based | £65,000 - £75,000 + Bonus

Zachary Daniels Recruitment are delighted to be partnering with an established, multi-channel fashion retailer to recruit a Head of Ecommerce.

Our client is a successful, founder-led fashion retailer with a strong heritage and an established online operation. Already trading successfully across ecommerce, retail and marketplace channels, the business has built solid digital foundations and is now looking for an experienced Head of Ecommerce

to help shape the next stage of its online growth.

This isn't about starting from scratch. It's about taking a successful digital business, improving efficiency, optimising performance and identifying new opportunities to accelerate growth. Working directly with the SLT, you'll have the autonomy to influence strategy, challenge existing ways of working and make a genuine commercial impact within a business where decisions are made quickly and good ideas become reality.

As Head of Ecommerce

You'll take ownership of the day-to-day trading performance of the online business whilst helping define its longer-term digital growth strategy.

This is a broad role that blends hands-on ecommerce trading with digital marketing and customer acquisition. One day you'll be analysing trading performance, optimising the customer journey and improving onsite conversion; the next you'll be reviewing paid media performance, exploring opportunities across Meta and TikTok, enhancing CRM activity or identifying where AI and automation can improve efficiency.

You'll own the ecommerce P&L, working closely with Buying, Merchandising, Retail and Operations to maximise sales, margin and profitability, whilst continually looking for smarter ways to grow the online business.

Key Responsibilities

• Own the ecommerce P&L, driving revenue, margin and profitable online growth.
• Lead the day-to-day digital trading strategy across multiple Shopify websites.
• Optimise onsite merchandising, customer journeys, conversion rates and average order value.
• Analyse trading performance, identifying opportunities to improve sales, profitability and customer engagement.
• Work closely with Buying and Merchandising to maximise product performance and seasonal trading opportunities.
• Develop customer acquisition initiatives across paid social, Meta, CRM and emerging digital channels.
• Explore opportunities to grow social commerce, particularly across TikTok, creator content and new customer acquisition strategies.
• Manage and develop third-party marketplace performance while identifying opportunities to expand online sales.
• Work alongside external partners whilst evaluating opportunities to strengthen capability in-house over time.
• Champion AI, automation and emerging digital technologies that improve productivity, enhance customer experience and support business growth.
• Lead and develop a digital team whilst collaborating closely with stakeholders across the wider business.
• Present commercial recommendations, trading insights and growth opportunities directly to senior leadership.

About You

We're looking for an experienced Head of Ecommerce who combines strong commercial awareness with genuine ecommerce expertise.

You'll probably already be leading ecommerce trading or digital performance within a fashion, retail or consumer business and be looking for an opportunity where you can have greater influence over both strategy and execution.

You'll enjoy balancing digital trading, performance marketing and commercial decision-making, using data to improve performance whilst remaining curious about new technologies, AI and the future of ecommerce.

You'll ideally have:

• Proven experience leading ecommerce or digital trading within a fast-paced fashion, retail or consumer business.
• Strong Shopify experience and an excellent understanding of ecommerce trading.
• Experience owning ecommerce performance and commercial KPIs.
• Good knowledge of paid media across Meta and Google, alongside CRM platforms such as Klaviyo.
• Experience working with external digital agencies and performance marketing partners.
• Strong understanding of ecommerce metrics including revenue, margin, ROAS, MER, conversion rate, customer acquisition cost and customer lifetime value.
• A passion for AI, automation and emerging digital technologies.
• A naturally curious mindset with the confidence to challenge existing processes and introduce new ideas.
• Strong leadership and stakeholder management skills.
• The ability to thrive within a fast-moving, founder-led environment where ownership and accountability are valued.

This is a fantastic opportunity for a commercially driven Head of Ecommerce to play a key role in the continued growth of an ambitious retail business.

You'll join a collaborative, entrepreneurial environment where you'll have genuine ownership, the freedom to influence the direction of digital and the opportunity to make a visible commercial impact across ecommerce, marketplaces and digital marketing.

If you're passionate about ecommerce, digital trading and building commercially successful online businesses, we'd love to hear from you.

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