Head of Commercial Partnerships

BettingJobs is working with a very established iGaming affiliate company. Launched back in 2015 and are looking to bolster their commercial team with this Head of Commercial Partnerships position based in the UK. Responsibilities Lead and develop a team of Account Managers, providing coaching, oversight, and direction Act as the link between the AM team and VP Commercial, managing communication and escalation Approve deals pre-VP level, ensuring strong commercial terms, structure, and strategic fit Drive a high-performance, commercially focused team culture Own and elevate Tier 1 partner relationships to senior stakeholder level Lead negotiations on strategic and high-value deals Identify and develop new partner opportunities across markets Build senior relationships across the iGaming affiliate ecosystem Enforce deal quality standards (rates, terms, partner credibility) Use performance data to inform partner strategy, renegotiations, and deal structures Shift the team from volume-driven to value-driven account management Define and implement scalable processes across the partnerships lifecycle Identify inefficiencies and improve workflows, tracking, and performance management Ensure the team operates with the right tools, standards, and cadences Develop a scalable function built on repeatable processes Support and pitch multi-channel commercial propositions (SEO + paid) Contribute to commercial strategy, partner prioritisation, and planning Requirements Proven iGaming affiliate experience (essential) Experience leading or managing partnerships/account management teams Strong network across iGaming operators at senior level Strong commercial acumen and negotiation skills Business development capability (new partner acquisition) Track record of building senior-level partner relationships Ability to build processes and structure from scratch Comfortable with ambiguity and problem-solving Able to balance leadership with individual commercial delivery Nice to Have Multi-channel affiliate experience (SEO, paid media, blended deals) Experience using CRM and performance data in decision-making Exposure to both regulated and emerging markets