Lead Product Analyst

The role is a leading analytics position in the business, shaping insights across one of our two key product departments. You will partner with a Head of Product to ideate and evaluate our product decisions, iterating new ideas into evergreen customer-facing solutions. You will be a technical hands-on IC solving some of the most complex customer and business problems, while also managing a small team. You will be someone who thrives at using complex data and intuition to drive business outcomes, ensuring data is a core driver of company strategy.  Role responsibilities. Lead the product insights function for our Share of Wallet product domain, encompassing everything from how customers pay to how they manage their outstanding payments. Translate complex data into actionable insights that directly inform product strategy, business operations, and growth initiatives, owning the end-to-end lifecycle from problem framing to implementation and post-implementation value readouts. Partner closely with Product, Credit Risk, Marketing, Finance and other stakeholders to prioritise analytics projects that maximise business value. Establish robust measurement and experimentation frameworks to quantify impact and inform product and business decisions. Drive a culture of data-driven decision-making across the company, influencing stakeholders at all levels. Oversee delivery of high-quality reporting, dashboards, and advanced analytics solutions that inform strategic decision-making. Ensure alignment between analytics initiatives and company strategic priorities, balancing long-term value creation with short-term business needs. Mentor and develop analytics talent, promoting collaboration, technical excellence, and innovative thinking. Continuously evolve processes, tools, and ways of working to increase efficiency, accuracy, and impact of insights delivered. Own company-wide metrics & semantic layer (single source of truth) in partnership with Data Platform; publish versioned metric definitions. Ensure operationalisation of insights: define owners, integrate with workflows/dashboards, and track value (e.g., revenue, risk, retention impact of new product launches).  What we're looking for. Ability to thrive in a fast-paced, high-growth environment and embrace change as an opportunity. 6+ years’ experience as a product analyst working in a start/scale-up mentality and 2+ years’ leading a team of product analysts. Strong technical foundation in analytics with advanced SQL; solid data-modelling and experimentation know-how, with the ability to engage in detailed technical discussions with data teams. Demonstrated ability to translate complex data into clear, actionable insights that drive measurable business impact. Experienced in managing and growing high-performing analytics teams, fostering a culture of collaboration and continuous learning. Skilled at defining clear objectives, prioritising initiatives, and aligning resources to business outcomes. Comfortable operating at both strategic and tactical levels, able to “zoom in” on critical insights while maintaining a holistic view. Excellent communication skills, with the ability to influence senior stakeholders and present complex findings succinctly. Experience with cloud-based analytics, modern data pipelines, and visualisation platforms. Exposure to analytics-engineering practices (e.g. dbt or equivalent, testing CI/CD for analytics).