DIRECTOR OF PERFORMANCE MARKETING

Director of Performance Marketing London / £150000 - £200000 annum INFO £150000 - £200000 LOCATION London Permanent London, hybrid working. Base salary £150,000 - £200,000 plus equity and benefits. This is a rare opportunity to build the growth engine of a fast-scaling consumer fintech. You will take a strong performance marketing foundation and turn it into a differentiated advantage, shaping how millions of customers discover, join, and grow with a leading digital product. The Company They are a high-growth, app-led consumer financial services business on a mission to redefine how people engage with their money. With a multi-product ecosystem and a rapidly expanding customer base, data, AI, and experimentation sit at the heart of their strategy. Marketing is seen as a strategic growth driver, with meaningful investment in brand, performance, customer analytics, and MarTech. You will join a modern, collaborative leadership team that is focused on sustainable, profitable growth. The Role As Director of Performance Marketing, you will: - Own the long-term performance marketing strategy for profitable new customer growth. - Lead channel investment strategy, planning, and budgeting across paid social, search, and app acquisition. - Build and refine measurement frameworks, from attribution and incrementality to media mix and unit economics. - Partner closely with Product, Data, Customer Analytics, and CRM to optimise the full funnel, from impression to in-app activation and value. - Lead and develop the performance marketing function, including a high-performing team and agency partners. - Embed a rigorous test-and-learn culture across channels, audiences, creative, and propositions. - Champion the use of AI and advanced analytics to drive workflow efficiency, insight, and optimisation. - Act as a senior thought partner to the executive team on growth opportunities, risk trade-offs, and performance forecasts. You will be a strong fit if you have: - Proven success in scaling acquisition for a consumer-focused digital business, such as fintech, subscription, marketplace, or app-led services. - Deep hands-on understanding of performance channels, especially Meta, Google, and app store acquisition. - Strong commercial mindset with experience managing large budgets and performance-driven investment decisions. - Advanced analytical capability, comfortable with data, experimentation, and incrementality measurement. - Experience working with or alongside customer analytics, product, and MarTech teams to drive holistic growth. - Confidence leading agencies and internal teams, with a collaborative, low-ego leadership style. - Curiosity about AI and how it can enhance marketing effectiveness and decision-making. - Base salary in the range of £150,000 - £200,000, depending on experience. - Meaningful equity, plus a comprehensive benefits package. - Senior visibility and influence across the executive and product leadership teams. - The chance to shape the growth model of a high-potential consumer fintech at a pivotal stage. - A culture that values data, experimentation, and continuous learning. If you are a commercially minded Director of Performance Marketing who wants to build and own a high-impact growth engine in London, please apply with your CV to find out more. CONTACT Jordan Victor Senior Recruitment Consultant SIMILAR JOB RESULTS Tableau Developer/Analyst Boston $55 - $65 + Advanced Analytics & Marketing Insights ContractBoston, Massachusetts Tableau Developer Contract Length: TBC Boston, MA (Hybrid – 2-3 days onsite) A leading Boston firm. are expanding their data & analytics capabilities within the pharmaceutical and life sciences space. We are seeking a highly skilled Tableau Developer and Data Analyst with strong hands-on experience in dashboard design, data modeling, and performance optimization. The ideal candidate will have prior experience supporting pharmaceutical organizations and be comfortable presenting insights to business stakeholders. 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