Social Media and Promo Campaign Manager (Lifestyle)(up to £35,000 DOE)

Role: Lifestyle Social Media & Promo Campaign Manager

Location: Huddersfield, West Yorkshire

Job Type: Full time, Permanent - 4 days office-based / 1 day home working

Salary: Up to £35,000 DOE

At Buy It Direct, we don’t just sell products we shape the online shopping experience.

With the launch of an exciting new brand on the horizon, we’re looking for a Lifestyle social media & promo campaign manager to turn strong ideas into impactful content and campaigns that truly deliver.

This isn’t just a content role. You’ll own social, influencers, and promotional campaigns with a clear focus on driving revenue and performance.

What you’ll be doing

Social & Influencers

• Content creation: Plan, shoot and edit scroll-stopping Reels, TikToks and native video that bring our product ranges to life.
• Platform ownership: Own the strategy and day-to-day across Instagram, TikTok, Facebook and Pinterest—keeping content fresh, relevant and on-brand.
• Influencer management: Find and work with creators who genuinely fit our style, managing relationships and tracking performance across reach, revenue and ROI.
• Community building: Stay close to our audience through DMs and social listening, turning followers into loyal fans of the brand.
• Cross-team coordination: Be the go-to link between teams, keeping everything aligned, on track and delivered when it needs to be.

Campaigns & Promotions

• End-to-end campaign ownership: Take campaigns from initial planning through to go-live, keeping everything on track and running to schedule. You’ll work closely with different teams to make sure delivery is seamless, set up and test promo codes, and ensure campaigns land across all the right channels.
• Integrated marketing: Bring together organic social, paid media (Meta, Google, TikTok) and email into one clear, joined-up plan that delivers results.
• Email strategy: Curate product selections for CRM campaigns based on seasonal trends and trading opportunities, making sure everything feels on-brand and hits the mark.

The Brand Guardian (Rebrand & Beyond)

• Voice of the brand: Get under the skin of our tone of voice and visual identity as we evolve from Furniture123 into our new brand, championing it in everything you do.
• Category leadership: Take ownership of the marketing calendar across our Bathrooms and Furniture, keeping plans clear, relevant and on track.
• Physical & digital: Manage projects across both online and in-store—from homepage banners and creative briefs to showroom layouts and signage—making sure everything feels consistent and well executed.

What we’re looking for

A visual storyteller: You’re confident with a camera or mobile and tools like Canva, and you know how to create content that stops people mid-scroll.

Technically confident: You’re comfortable working in the backend of an e-commerce platform, with a strong eye for detail. You can analyse performance and understand the commercial impact of campaigns and promotions.

Data-led: You don’t just create content because it looks good—you create it because the data shows it works.

Proactive and organised: You’ve always got ideas, manage your time well, and can juggle a content calendar alongside campaign delivery.

Collaborative: You’re approachable, work well with others, and aren’t afraid to get stuck in—building strong relationships across teams.

Tools of the Trade

Short-Form Video: Expert at filming/editing (CapCut, Reels, etc.).

Social Tools: Agora Pulse (or similar) and Pinterest Trends.

Design: Canva and Creative Briefing.

General: Microsoft knowledge along with Google Analytics

Why join us?

You’ll play a key role in launching and scaling a new brand, with real ownership and accountability from day one.

At Buy It Direct, we dare to be different. We've built this business from the ground up to become one of the UK's largest and fastest growing online retailers turning over £400 million with a target of doubling in size over the next three years. We are proud of the products and services we provide across our six well recognised, award-winning online brands including Laptops Direct, Appliances Direct, Better Bathrooms and Furniture123. We listen, learn and challenge the status quo, paying attention to the details that matter and want to delight our customers by putting them at the heart of what we do, to really understand what matters to them.