Field Marketing Manager

<div class="p" data-block="true" data-editor="fsfeq" data-offset-key="637gr-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="637gr-0-0"><span data-offset-key="637gr-0-0"><span data-text="true">We are looking for a highly motivated Field Marketing Manager to deeply align with our Enterprise sales organization, with a focus on pipeline growth and deal acceleration through a variety of sales-focused and event marketing programs.</span></span></div> </div> <div class="p" data-block="true" data-editor="fsfeq" data-offset-key="cuj6i-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cuj6i-0-0">&nbsp;</div> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cuj6i-0-0"><span data-offset-key="cuj6i-0-0"><span data-text="true">Our dream candidate thrives at the intersection of Enterprise sales and marketing and is ready to create innovative and strategic marketing programs and events that drive business results. This person will use data to enhance marketing and collaborate with the team to build stronger relationships with customers. They aim to boost lead generation, encourage customers to spend more, and position Pendo as the leading software experience provider. In this role, you will work with various teams to start marketing campaigns and programs for our Enterprise sales. You will also gather and share feedback to ensure our marketing meets the sales team's requirements.</span></span></div> </div> <div class="p" data-block="true" data-editor="fsfeq" data-offset-key="2mpd5-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2mpd5-0-0">&nbsp;</div> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2mpd5-0-0"><span data-offset-key="2mpd5-0-0"><span data-text="true">This candidate has experience planning and executing creative and unique regional in-person events that push the envelope on what is considered a corporate event. This candidate excels at building relationships, planning in-person intimate events, managing logistics, and analyzing data to improve future marketing programs and initiatives.</span></span></div> </div> <p><em>Please note this role does not plan or execute industry tradeshows or conferences.</em><em><br><br></em></p> <p><strong>Role Responsibilities:</strong></p> <ul> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="fsfeq" data-offset-key="eh81a-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="eh81a-0-0"><span data-offset-key="eh81a-0-0"><span data-text="true">Partner closely with the Enterprise sales team to understand their needs, goals, and objectives. Collaborate with Marketing and Sales to develop and execute targeted marketing campaigns and tactics that support those objectives; adjusting course as needed in response to changing conditions.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="fsfeq" data-offset-key="cbd4u-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cbd4u-0-0"><span data-offset-key="cbd4u-0-0"><span data-text="true">Work closely with the Marketing and Sales teams, leaders, and executives to ensure our events and programs are successful. Make sure everyone, from potential customers to existing ones, has a great experience with our programs. This experience should reflect our brand and be the best in our industry.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="fsfeq" data-offset-key="epmll-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="epmll-0-0"><span data-offset-key="epmll-0-0"><span data-text="true">Plan, execute, and manage regional in-person field marketing events in the US that are compelling and engage target audiences, generate qualified leads, and build brand awareness.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="fsfeq" data-offset-key="29t0m-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="29t0m-0-0"><span data-offset-key="29t0m-0-0"><span data-text="true">Analyze event and program performance metrics and identify areas of improvement and actionable recommendations for future programs</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="fsfeq" data-offset-key="ct2gq-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ct2gq-0-0"><span data-offset-key="ct2gq-0-0"><span data-text="true">Travel to events to oversee on-site execution and ensure all attendees receive a best-in-class experience.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="fsfeq" data-offset-key="b7o28-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="b7o28-0-0"><span data-offset-key="b7o28-0-0"><span data-text="true">Collaborate with the marketing team to create high-quality content assets that resonate with our target audience and support sales efforts.</span></span></div> </li> </ul> <p><strong>Minimum Qualifications:</strong></p> <ul> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="fsfeq" data-offset-key="mg5r-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="mg5r-0-0"><span data-offset-key="mg5r-0-0"><span data-text="true">Bachelor’s degree and minimum three (3) years of relevant experience, including event planning and sales partnership</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="fsfeq" data-offset-key="72tgs-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="72tgs-0-0"><span data-offset-key="72tgs-0-0"><span data-text="true">Demonstrated ability to collaborate successfully with cross-functional teams</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="fsfeq" data-offset-key="blk5h-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="blk5h-0-0"><span data-offset-key="blk5h-0-0"><span data-text="true">Well-developed project management and effective communication skills</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="fsfeq" data-offset-key="7drhl-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7drhl-0-0"><span data-offset-key="7drhl-0-0"><span data-text="true">Comfortable and flexible in a fast-changing environment with a “quick start” mentality and high production output, with the ability to work autonomously and as part of a team</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="fsfeq" data-offset-key="ats6c-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ats6c-0-0"><span data-offset-key="ats6c-0-0"><span data-text="true">Ability to travel</span></span></div> </li> </ul> <p><strong>Preferred Qualifications:</strong></p> <ul> <li>Background in B2B SaaS event marketing or sales environment</li> <li>Creative and strategic thinker that is detail-oriented and has a positive and f<span data-offset-key="8p28v-0-0"><span data-text="true">orward-thinking approach</span></span></li> <li>Ability to leverage corporate campaigns alongside field initiatives to drive full funnel demand</li> <li>Proficiency in Google Suite, Salesforce, Outreach, and Splash</li> </ul> <p><strong>Pendo Description:</strong></p> <p>Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success.&nbsp; Our mission is to improve society's experience with software.</p> <p>Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.</p> <p><strong>EEOC</strong></p> <p>We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.</p> <p><strong>Accessibility</strong></p> <p>Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.</p> <p><strong>Compensation</strong></p> <p>Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.</p> <p>The expected base salary range for this role in the following location is:&nbsp;</p> <p>San Francisco/Bay Area, CA: $98,500 - $123,200&nbsp;</p> <p>Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.</p> <p>#LI-KW1</p> <p>&nbsp;</p> <div class="p" data-block="true" data-editor="fsfeq" data-offset-key="637gr-0-0">&nbsp;</div> <div class="p" data-block="true" data-editor="fsfeq" data-offset-key="4lj7t-0-0">&nbsp;</div> <div class="p" data-block="true" data-editor="fsfeq" data-offset-key="bab9m-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="bab9m-0-0">&nbsp;</div> </div>