Innovation Marketing Manager

Are you an insight-led, commercially sharp innovation marketer ready to shape the future of a fast-growing FMCG drinks portfolio?

The Advocate Group are proud to be partnering with a fast-growth FMCG business with a strong presence across retail, e-commerce, and out-of-home channels. Their exciting portfolio includes household-name brands and exclusive partnerships across the drinks category.

They are now looking for an Innovation Marketing Manager to bring their vision to life, turning insight into a high-impact innovation pipeline.

Key Responsibilities:

• Building and owning the 3–5 year branded innovation pipeline, aligning it to long-term growth ambitions.
• Identifying innovation opportunities through consumer insight, trends, category data, and competitor analysis.
• Take ownership of innovation projects from idea to market, developing commercial cases, tracking progress, and delivering products on time and on target.
• Defining target consumers, brand positioning, and propositions across flavour, format, packaging, and usage occasions.
• Shaping channel-specific innovation strategies across Retail, Convenience, OOH, International, and D2C.
• Monitoring competitor activity, category shifts, and global trends to keep the business ahead of the curve.
• Collaborating with R&D, NPD, Supply Chain, Finance, and Operations to ensure feasibility and flawless execution.

About you:

• Proven experience in FMCG brand management, innovation, NPD, or category development.
• A track record of delivering early-stage innovation and/or commercial brand launches.
• Strong understanding of consumer behaviour, category dynamics, and brand-building principles.
• An insight-led mindset, comfortable working with agencies and research tools to uncover emerging trends..
• A proactive, organised approach, capable of managing multiple projects simultaneously.

If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!

Find out more about our available opportunities or how we can help you further your career – contact us today.

Please get in touch with Emma or click “Apply Now” to be considered for this vacancy.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy