Paid Media Executive

<p><b>Paid Media Executive</b></p> <p><b>Company Overview</b></p> <p>Link Digital is a growing, independent, full-service digital agency located in Hertford. Our mission is to help clients grow their business by delivering website development and digital marketing solutions.</p> <p><b>The Role</b></p> <p>We are looking for a driven, analytical, and highly organised <b>Paid Media Executive</b> to join our team. This is a pivotal role in which you will have full ownership of performance and profitability across a diverse portfolio of clients. This hands-on role is perfect for a results-driven agency professional with 1<b>+ years of experience</b> who thrives on scaling performance and delivering measurable profitability for e-commerce and lead gen brands.</p> <p><b>Key Responsibilities</b></p> <ul> <li>Manage and optimise a portfolio of Google and Bing Ads accounts across e-commerce and lead gen, with full ownership of performance and profitability.</li> <li>Plan, build and optimise campaigns across Search, Performance Max, Shopping and Display.</li> <li>Support the continuous optimisation of PPC campaigns, refining account structures, targeting, bidding, and creative assets for maximum efficiency.</li> <li>Assist in creating, scheduling, and publishing engaging content across multiple social media channels.</li> <li>Support the development of social media campaigns aligned with brand objectives and marketing strategies.</li> <li>Track and analyse social media performance metrics to evaluate campaign effectiveness and recommend improvements.</li> <li>Work closely with clients to plan monthly marketing activities and be the client&#039;s primary point of contact for all allocated accounts.</li> <li>Coordinate activities with other departments and our partners.</li> <li>Produce Monthly Reports and Analysis for all client accounts.</li> <li>Support sales in preparing marketing audits and proposals.</li> <li>Ability to set up and manage analytics and tracking tools.</li> </ul> <p><b>Requirements</b></p> <ul> <li>Proven experience in digital marketing for an agency.</li> <li>A minimum of one to two years of experience in managing client Google Ads campaigns.</li> <li>A minimum of one year of experience managing clients&#039; Paid Social campaigns.</li> <li>Excellent time management skills with the ability to prioritise tasks effectively.</li> <li>A motivated self-starter with a passion for digital marketing.</li> <li>Strong numerical and analytical skills.</li> <li>Good interpersonal skills with strong verbal and written communication skills.</li> <li>Ability to follow core business processes.</li> <li>This is a full-time office-based role</li> <li>If you&#039;re ready to make an impact in the digital space and help our clients thrive, we invite you to apply for the Paid Media Executive position at Link Digital today.</li> </ul> <p><b>Salary, Benefits &amp; Compensation</b></p> <ul> <li>&pound;25,000 &#8211; &pound;35,000 per annum (Dependent on experience).</li> <li>37.5-hour working week, 22 days annual leave per year + bank holidays.</li> <li>Agency-wide quarterly bonus scheme.</li> <li>Additional benefits include an enhanced company pension contribution, casual dress code, regular company events, and on-site parking.</li> </ul> <p><b>How to Apply</b></p> <p>If you are an ambitious professional looking to make a direct impact on the growth of a leading digital agency, please submit your CV now.</p>