About the Role
My client is a scaling cybersecurity company with strong financial backing and an impressive growth trajectory. Recent investment is fuelling their expansion plans, and they’re looking for a talented B2B Campaign Marketing Manager to join their existing thriving marketing team. As a remote-first working pattern, being a self-starter with a results-focused approach is important. However, this company has a great employee-centric culture where you are trusted and treated like an adult.
Ideally looking for someone with end-to-end B2B campaign marketing experience, passionate about translating the complex into executable strategies that resonate with the customer.
Location: Remote-first (UK based)
AS MARKETING CAMPAIGN MANAGER, YOUR RESPONSIBILITIES WILL INCLUDE:
Design, implement and manage end-to-end marketing campaigns across multiple channels, including email, event, social and video.
Create compelling campaign content and messaging that resonates with technical decision-makers
Understand the “voice of the customer” and develop creative content-led campaigns that address pain points.
Work collaboratively with the broader marketing team to ensure campaign alignment with the overall strategy.y
Bring a Test and measure and learning approach to the campaigns and optimize campaign performance to maximize ROI
Contribute to the development of innovative content strategies, including potential video initiatives.
THE IDEAL MARKETING CAMPAIGN MANAGER WILL HAVE:
Proven experience managing B2B marketing campaigns for technical/SaaS products – cybersecurity would be a bonus
Strong copywriting skills with the ability to communicate complex technical concepts clearly
Experience of crafting content for Video
Experience using a CRM is essential, and HubSpot would be a bonus
Curious mind and desire to self-improve and continuously learn.
Tech Stack
B2B campaign marketingemail marketingevent marketingsocial media marketingvideo productionHubSpotcopywritingcontent creationtechnical copywriting