Senior CRM Executive

We are seeking a highly motivated Senior CRM Executive to be a driving force in the execution of AllSaints' CRM strategy. Reporting to the Global CRM Manager within the Digital team, this pivotal role involves providing essential support to the Manager, as well as acting as a mentor to the two existing CRM Executives. You will be central to the end-to-end delivery of marketing and lifecycle campaigns across all CRM channels. The core focus is on maximising engagement and retention, ultimately driving revenue, personalisation, and driving lifetime value through personalised customer journeys. Key responsibilities include managing the entire campaign lifecycle: from planning, product selection, and partnership with Digital content/trade teams, through to build, execution, performance analysis and recommendations and optimisations. This requires close collaboration with the CRM Manager and CRM team, and the wider Digital, Retail and Trading teams. This is an exceptional opportunity for an ambitious professional to significantly enhance their expertise in lifecycle marketing, personalisation, and CRM strategy within a dynamic eCommerce setting. What you’ll do Campaign Ownership: Lead the day-to-day running of BAU operations, constructing and scheduling lifecycle, promotional, and transactional campaigns across Email, SMS, Push, and In-app Automation & Journeys: Take full ownership of automated customer journeys - including onboarding, renewal, and win-back - to maintain high engagement and LTV End-to-End QA: Lead the campaign QA and testing process, ensuring all logic, segmentation, and dynamic elements flow seamlessly before deployment Strategic Optimisation: Support the Global CRM Manager by suggesting new A/B tests and creative approaches, maintaining an agile mindset to adjust strategies based on shifting customer behaviour or business priorities Cross-Functional Collaboration: Partner with Trade, Data, and Compliance teams to ensure all journeys meet wider business goals and regulatory standards Performance & Insights: Monitor campaign performance, reporting on key metrics to highlight clear opportunities for optimisation and seasonal content updates Personalisation & Segmentation: Get hands-on with segmentation and dynamic content to deliver highly relevant, tailored messaging at scale Market Leadership: Keep up to date with the latest CRM strategy to ensure that AllSaints activity is leading the field, particularly within the fashion industry What skills do I need? Essential Experience: Demonstrable experience building, implementing, and improving complex CRM campaigns within a Tier-1 ESP (e.g., Emarsys, Klaviyo, Attentive) within an e-commerce or retail environment preferably Technical Skills: Strong proficiency in Excel/Google Sheets (complex formulas and data handling). Experience with Google Analytics & Looker and a deep understanding of CRM data structures, managing multi-channel orchestration (Push, SMS, and In-app Creative Skills: Manage the planning of the global campaign calendar and take a lead role in product selection to ensure sends are commercially and visually 'on point', with the ability to critique creative assets and provide constructive, brand-aligned feedback to the content team Soft Skills: Strong organisational skills with the ability to manage multiple projects simultaneously. You are resilient and able to pivot quickly as business priorities evolve. You are also a natural mentor and coach to more junior CRM team members, and will act as a first point of contact for them Mindset: A blend of analytical logic and creative intuition with a passion for data-driven results. A natural collaborator capable of building strong relationships with teams outside of Marketing (Buying, Merchandising, and Tech)