Braze CRM Marketing Specialist

Braze CRM Marketing Specialist Media City of London, UK £45k - £70k Braze Crm Subscriptions Automation Apply Job Description Are you a hands-on, experienced Braze CRM Specialist? Are you comfortable with segmentation & automation whilst competent using performance data? Experience of driving conversion to subscriptions would be highly desirable. About the role We’re hiring a specialist-level Braze marketer to run customer email communications and on-site/website journeys for our prize draw product. Customers can enter as a one-off or subscribe (automatic monthly payment). Your goal is to use smart segmentation, persuasive messaging, and well-built journeys to increase subscription conversion from one-off entrants while protecting customer trust and brand quality. You’ll be hands-on in Braze—building Canvases, launching campaigns, testing, and using performance data to iterate. Key responsibilities Build and optimize Braze Canvases and campaigns that move customers from one-off entry → subscriber. Create lifecycle journeys across key moments: onboarding, post-entry, reminders, renewal nudges, churn prevention, win-back/reactivation. Set up and maintain segmentation using behavioural and transactional signals (entry history, engagement, frequency, recency, intent). Write and iterate email copy (subject lines, body, CTAs) with strong marketing sensibility and conversion focus. Personalize messaging using Braze attributes, events, and templating (e.g., Liquid, dynamic content). Run A/B tests (messaging, timing, cadence, offer framing, journey logic); document learnings and roll out improvements. Monitor and report on performance: subscription conversion, engagement, deliverability metrics, churn/retention signals. Collaborate with product/data/engineering to ensure tracking and customer data support targeting and measurement. Own campaign QA: links, tracking parameters, rendering, compliance, and best-practice list hygiene. Requirements 2–4+ years’ hands-on experience with Braze (segmentation, Campaigns, Canvases, reporting). Strong understanding of lifecycle marketing and conversion journeys. Confident working with data and metrics; able to translate analysis into clear actions. Strong copywriting and messaging instincts (value framing, clarity, CTA discipline). Comfortable juggling multiple campaigns and priorities with great attention to detail. Nice to have Experience driving conversion to subscriptions (one-off → recurring revenue). Familiarity with deliverability basics (spam rates, unsubscribe management, sender reputation). Experience working with event tracking/tools (GA4, Mixpanel, Amplitude) or data warehouses. Exposure to on-site personalization or multi-channel orchestration beyond email. What success looks like Measurable lift in subscription conversion from one-off customers. Strong engagement without harming deliverability (healthy unsubscribe/spam complaint rates). A consistent testing cadence with documented learnings and continuous iteration. Clean, scalable segments and journeys that can expand with product growth Job Overview Location: City of London, UK Job Type: Full Time Salary: £45k - £70k Job Skills Braze Crm Subscriptions Automation