About the Role
<br><p style="text-align: justify;"><strong>Summary Objective: </strong>This role is responsible for managing and optimizing our website, delivering actionable analytics insights, and leveraging technology to strengthen and expand our digital presence. The position plays a key role in ensuring our digital platforms effectively support business growth, enhance user experience, and drive data-informed decision making.</p><p style="text-align: justify;"><br></p><p style="text-align: justify;"><strong>Key Responsibilities:</strong></p><ul><li style="text-align: justify;">Oversee website content, functionality, and user experience, ensuring integrity of site architecture and accuracy of information.</li><li style="text-align: justify;">Evaluate key metrics and KPIs to assess user behavior, engagement, and conversions using Google Analytics.</li><li style="text-align: justify;">Collaborate with stakeholders regularly to review insights and make data-informed recommendations.</li><li style="text-align: justify;">Assist with ongoing usability testing efforts to identify user experience issues and inform design and content improvements.</li><li style="text-align: justify;">Work collaboratively with the internal team and marketing partners to & develop, support, and implement digital marketing strategies.</li><li style="text-align: justify;">Manage web projects from concept through execution, including scoping, design, implementation, testing, and launch.</li><li style="text-align: justify;">Coordinate with internal teams and stakeholders to gather requirements, present concepts, and incorporate feedback effectively.</li><li style="text-align: justify;">Prioritize and manage multiple web requests, project priorities, and deadlines simultaneously.</li><li style="text-align: justify;">Perform quality checks to ensure content accuracy, technical reliability, and adherence to design standards.</li><li style="text-align: justify;">Monitor and validate automation workflows across connected platforms to ensure they function correctly and support website operations.</li><li style="text-align: justify;">Stay current on evolving trends in web design and digital automation practices.</li><li style="text-align: justify;">Evaluate and implement innovative tools and automation solutions to enhance efficiency, scalability, user engagement, and overall digital strategy.</li></ul><p style="text-align: justify;"><br></p><p style="text-align: justify;"><strong>Required Knowledge, Skills & Abilities:</strong></p><ul><li style="text-align: justify;">Strong communication and collaboration skills to work effectively with internal teams and stakeholders.</li><li style="text-align: justify;">Excellent organizational skills, with the ability to prioritize and manage multiple projects.</li><li style="text-align: justify;">Creative problem-solver with high attention to detail and commitment to quality.</li></ul><p style="text-align: justify;"><br></p><p style="text-align: justify;"><strong>Required Experience, Education & Certifications:</strong></p><ul><li style="text-align: justify;">Bachelor's degree (BA/BS) from four-year college or equivalent work experience.</li><li style="text-align: justify;">5+ years of professional experience in website management and front-end development.</li><li style="text-align: justify;">Strong understanding of the Hubspot marketing platform with module development and reporting experience.</li><li style="text-align: justify;">5+ years of hands-on experience with project management.</li><li style="text-align: justify;">Strong understanding of UX/UI design principles and responsive design.</li><li style="text-align: justify;">Experience with Google Analytics and reporting tools like Google Looker Studio.</li><li style="text-align: justify;">Working knowledge of HTML/CSS.</li><li style="text-align: justify;">SEO principles and optimization best practices.</li><li style="text-align: justify;">Familiarity with low-code/no-code tools and automation platforms (preferred but not required).</li></ul><br/><p><strong>Employee Benefits:</strong></p><p>All Onelife Fitness team members receive:</p><ul><li>Complimentary Membership and Guest Privileges</li><li>Discounts on Personal Training, Mind&Body, Aquatics, and Kids Programs</li><li>Discounts on Serenity Day Spa Services and all apparel</li><li>Employee Referral Gift</li><li>In-house Continuing Education Credits and CEC Reimbursement</li></ul><br/><p><strong>Additional Full Time Benefits:</strong></p><ul><li>Medical, Dental, Vision, Supplemental Benefits and Group Life Insurance Benefits</li><li>401(k) Retirement Plan</li><li>Paid Time Off</li></ul><br/><p><strong>ONELIFE FITNESS IS AN EQUAL OPPORTUNITY EMPLOYER</strong></p><p>Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities</p><p>This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the <a href="https://www.eeoc.gov/poster" rel="noopener noreferrer" target="_blank">Know Your Rights</a> notice from the Department of Labor.null</p><br><br>