SENIOR DIGITAL ANALYST

Senior Digital Analyst London or Leeds, Outside IR35, £350 - 400/day This is an opportunity to join a busy digital analytics function at a time when they are delivering a high volume of GA4, GTM and Looker Studio projects for a major programme of work. You will step into a team that is looking for someone who can hit the ground running across analytics, reporting and measurement. The Company They are a well-established digital agency with strong expertise in data, digital performance and analytics. The team works closely with internal stakeholders across paid media and digital channels. They operate a collaborative environment with a small analytics team of around eight people. While not heavily client facing, there is scope for this to evolve depending on project demands. The Role and Deliverables * Build Looker Studio dashboards to track paid media performance across channels such as LinkedIn, Facebook and Google Ads. * Work with GA4 data across web and campaigns, identifying key metrics and pulling data into dashboards. * Implement and refine event tracking using GTM, ensuring accurate data capture for reporting. * Support internal stakeholders with insights on media spend, leads generated and digital performance trends. Your Skills and Experience * Strong hands-on experience with GA4 data across web and campaign measurement. * Confident using GTM for event tracking, validation and troubleshooting. * Solid capability in Looker Studio, including building dashboards and blending data. * Familiarity with social listening tools such as Brandwatch is a nice to have. * Comfortable collaborating with stakeholders.