Nasze oczekiwania
- At least 2 years of hands-on experience working with Salesforce Pardot (Marketing Cloud Account Engagement).
- Demonstrated experience executing B2B email marketing and marketing automation campaigns.
- Experience independently building emails, landing pages and marketing assets in Pardot.
- Experience creating lead nurture programs and implementing lead scoring models.
- Experience working with Salesforce CRM for campaign reporting and lead management.
- Experience collaborating closely with Sales teams to support demand generation activities.
- Self-starter who takes ownership and works autonomously with minimal supervision.
- Proactive and solutions-oriented, always looking for ways to improve campaigns and processes.
- Collaborative team player who enjoys working across functions.
- Patient and supportive coach who enjoys developing others.
- Curious, adaptable and committed to continuous learning.
- Passionate about marketing automation and delivering exceptional campaign experiences.
Mile widziane
- Experience with Account-Based Marketing (ABM).
- Experience working within a B2B technology or professional services environment.
- Salesforce and/or Pardot certifications are considered an advantage.
Kluczowe zadania
Campaign Planning & Execution
- Own the campaign execution calendar, ensuring all campaigns are delivered accurately and on schedule.
- Build and launch end-to-end marketing campaigns in Pardot, including emails, landing pages, forms, dynamic content and automation rules.
- Create responsive landing pages and emails independently without requiring technical support.
- Ensure all campaign assets comply with brand guidelines and deliver a consistent customer experience.
- Perform thorough quality assurance and testing before every campaign launch.
- Manage campaign documentation and maintain campaign best practices.
Marketing Automation & Lead Management
- Design, build and optimize lead nurture programs across different stages of the buyer journey.
- Develop and maintain lead scoring and grading models to improve lead qualification together with the Marketing Operations Manager
- Create audience segmentation and dynamic lists to increase campaign relevance and engagement.
- Support the execution of Account-Based Marketing (ABM) campaigns and personalized engagement strategies.
- Continuously identify opportunities to improve campaign automation and efficiency.
Reporting & Performance Analysis
- Monitor campaign performance and provide actionable recommendations for optimization.
- Develop reports and dashboards in Pardot and Salesforce with the Marketing Operations Manager to measure campaign effectiveness, engagement, conversion and pipeline contribution.
- Analyze campaign metrics and communicate insights to marketing and sales stakeholders.
- Ensure data quality and campaign reporting accuracy.
Stakeholder Collaboration
- Partner closely with Sales teams to identify campaign opportunities, customer pain points and relevant campaign topics.
- Collaborate with Product Marketing, Digital Marketing and Design to develop integrated campaigns that support commercial objectives.
- Act as the internal expert on Pardot and marketing automation best practices and collaborate closely with the Marketing Operations Manager
- Build strong relationships across the business to ensure campaigns align with sales priorities and business goals.