Paid Social Media Specialist

Paid Social Media Specialist About the role: As a Paid Social Media Specialist at Later, you’ll be the go-to expert driving measurable impact for our Later Influence customers through high-performance paid social campaigns. You’ll manage campaigns end-to-end—planning, launching, optimizing, and reporting across key social platforms—ensuring they deliver against client objectives and business KPIs. This role sits within Later’s Professional Services team and reports directly to the Director of Services. Success here requires both deep paid social expertise and the ability to collaborate cross-functionally with account managers, coordinators, and creative teams. What you’ll do: Technical / Execution Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms. Continuously monitor performance and pacing, making proactive adjustments to hit KPIs. Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards. Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes. Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations. Team / Collaboration Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives. Provide proactive guidance on paid content best practices and help educate internal teams on what drives performance. Collaborate cross-functionally with creative, analytics, and client success to ensure campaigns meet client expectations and business goals. Research / Best Practices Stay sharp on evolving platform algorithms, bidding strategies, and performance content trends. Experiment with new ad formats, targeting tactics, and creator-led paid media approaches. Share learnings with the wider team to uplevel collective expertise and campaign outcomes. What success looks like: Campaigns consistently deliver against client KPIs (CTR, CPA, ROAS, engagement rates, or brand lift depending on objectives). Data and insights are presented clearly, driving strategic decisions and client trust. You anticipate risks and opportunities, proactively adjusting tactics to ensure campaign success. Internal stakeholders see you as a trusted expert in paid social—someone who raises the bar for execution and client results. You embody Later’s High Performance Framework by staying resourceful in ambiguity, thriving on data-driven problem solving, and collaborating to deliver measurable business impact. What you bring: Bachelor’s degree in Marketing, Business, or related field (or equivalent work experience). 2+ years of hands-on experience managing paid media campaigns, with a focus on social platforms. Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast-paced client services environment. Strong grasp of campaign performance metrics and analytics tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.). Expertise with campaign management platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, etc.). Meticulous attention to detail, especially in trafficking, QA, and live asset management. Strong analytical mindset with the ability to turn data into clear, actionable recommendations. A keen eye for paid social creative and knowledge of current performance content best practices. Nice to have: Experience with creator-led paid content. How you work:  You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.  Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results. Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.  Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support. You share insights to help the team stay ahead and make informed decisions.