About the Role
<p>We’re on a mission to become the go-to destination for students across Europe to find a trusted home away from home. We make every step of the rental journey simple and seamless, so students can focus on what really matters: studying, exploring, and growing.</p>
<p>With HousingAnywhere, Kamernet, and Studapart under our roof, we’re Europe’s largest student rental platform.</p>
<p>You’ll find us in Rotterdam, Paris, and Cergy, always guided by our four core values: Ownership, We are enablers, We are changemakers, and We are connectors.</p>
<p>Join us in empowering students to unlock their potential through a safe, online, rental experience.</p>
<p> </p>
<p><strong>Your role</strong></p>
<p>As our new Paid Social Manager, you will take end-to-end ownership of our paid social channels. This is a core individual contributor role designed for a mid-level expert who thrives on execution, experimentation, and growth.</p>
<p>You aren't just managing agencies or overseeing high-level corporate budgets, you will be the driving force behind our campaigns. You will design, build, and optimize paid social strategies that convert. If you love a fast-paced environment where you can see the direct impact of your work every day, this role is for you.</p>
<p> </p>
<p><strong>Key responsibilities</strong></p>
<ul>
<li><strong>Own the Paid Social strategy:</strong> Develop, execute, and scale paid social campaigns across key platforms (Meta, TikTok, LinkedIn, etc.) to achieve acquisition and ROI targets.</li>
<li><strong>Hands-on execution & optimization:</strong> Manage daily campaign operations, including setup, budget allocation, audience targeting, and bid optimization.</li>
<li><strong>Drive data-backed decisions:</strong> Continually monitor performance metrics (CPA, ROAS, CTR) using platform dashboards and attribution tools to steer budget and course-correct in real-time.</li>
<li><strong>Lead creative experimentation:</strong> Collaborate closely with our internal brand and creative teams to brief, test, and iterate on high-performing visual assets and copy.</li>
<li><strong>Continuous testing:</strong> Build a structured testing roadmap for audiences, landing pages, and creative formats to constantly improve funnel efficiency.</li>
<li><strong>Adapt and innovate:</strong> Keep a pulse on algorithmic shifts, policy changes, and emerging social platforms to keep our growth strategy ahead of the curve.</li>
<li><strong>Share cross-functional insights:</strong> Partner with your peers on the Performance marketing team, as well as Product, Localization, and regional leads to align paid media efforts with broader company milestones and seasonal student trends.</li>
</ul>
<p> </p>
<p><strong>Your team</strong></p>
<p>Reporting to the Head of Performance, you will join a lean, agile performance marketing team. You will work side-by-side with PPC, SEO and Partnerships Specialists. You will have a direct voice in shaping our global growth playbooks.</p>
<p> </p>
<p><strong>Your profile</strong></p>
<ul>
<li><strong>3-5 years of dedicated experience</strong> managing paid social campaigns, ideally within a high-growth marketplace, B2C platform, or scale-up environment.</li>
<li><strong>A growth mindset:</strong> You thrive in smaller, fast-moving teams, you prefer high autonomy and true ownership over corporate bureaucracy.</li>
<li><strong>Data-driven & analytical:</strong> You are incredibly comfortable with data, Google Sheets, and analytics tools (e.g., MixPanel). You make decisions based on numbers, not just gut feelings.</li>
<li><strong>A proven executioner:</strong> You have a track record of scaling budgets efficiently without sacrificing performance. You enjoy getting your hands dirty in the ad managers.</li>
<li><strong>Creative intuition:</strong> While you love data, you understand what makes a compelling social ad and how to communicate asset needs clearly to designers.</li>
<li><strong>Fluent in English:</strong> As our company language, strong written and verbal communication skills are essential.</li>
</ul>
<p> </p>
<p><strong>What’s in it for you </strong></p>
<ul>
<li>Depending on experience and qualifications, the compensation is ~55K gross per year (based on 40 hours, including Holiday Allowance).</li>
<li>Unlimited paid holidays, minimum-based not maximum!</li>
<li>Position based in our Rotterdam office with hybrid working policy (2 office days).</li>
<li>Flexibility to work remotely for up to 2 months per year!</li>
<li>1,000 EUR personal development budget.</li>
<li>Complete coverage for commuting.</li>
<li>Personal equipment, including laptop and ergonomic setup.</li>
<li>Gym membership discount with GoVital or OneFit.</li>
<li>Dutch/English classes budget.</li>
<li>Variable pension scheme.</li>
<li>Diverse international community (46+ nationalities).</li>
<li>Pet-friendly office in Rotterdam city centre. </li>
<li>Team-building events and after-work drinks every Friday.</li>
</ul>
<p>What can you expect from our hiring process? Read more <a href="https://housinganywhere.com/careers/how-we-hire">here</a>.</p>