About the Role
Product Marketing Manager Do you enjoy owning and optimising marketing platforms that sit at the heart of a high-performing marketing function and that drive real business impact? Do you enjoy working at the intersection of marketing, technology, and strategy with a wide group of stakeholders? About the Role The Product Marketing Manager will be responsible for managing the development and evolution of, marketing tooling, enabling scalable, data-driven marketing execution, and supporting the EME Product Marketing team in delivering against the global marketing roadmap. This position sits at the intersection of AI enablement, digital optimization, and product marketing execution. The successful candidate will drive efficiency, personalization, and streamlined engagement by leveraging AI technologies such as machine learning, automation, predictive analytics, generative AI, and product analytics tools (e.g. Pendo, Jasper) Partnering closely with Product, Technology, Data & Analytics, Sales and Marketing, this role will position Marketing tooling and AI functionality as a central driver of marketing effectiveness—accelerating content production, enhancing targeting precision, and optimizing go-to-market campaigns across the customer journey. Responsibilities Platform administration & BAU management; Support for teams using Marketing tools e.g. Jasper; Platform training, documentation and best practices; Ongoing operational support; Coordinating enhancements, demos & integrations; Budget management (DBS); Access, roles, governance; Vendor relationship (Vender account team); Usage monitoring & value tracking; Platform governance & standards; Review Marketing tools and AI development roadmaps to ensure the most relevant and up-to-date technology is considered for implementation in the Marketing technology estate. Experience Solid experience in Digital and Marketing Experience, B2B marketing, product marketing, or growth roles with a focus on AI-enabled marketing or analytics products; Proven track record partnering with Product, Technology, Data and Analytics, and Sales to support Marketing activities; Cross-functional leadership with excellent stakeholder management, communication, and storytelling skills. Requirements Bachelor’s degree in Marketing, Business, Data Science, Communications, or a related field; Solid data literacy; experience with AI-enabled marketing tools; comfort working with data sets; Familiarity with Jasper (content generation), Braze (customer engagement), Pendo (product analytics); experience with Salesforce, Looker/Mode, Snowflake, Google Analytics, Amplitude or equivalent analytics stack; marketing automation platform experience; Excellent written and verbal communication, strategic thinking, and ability to translate data-driven insights into compelling marketing narratives; project management and ability to lead cross-functional initiatives; governance and ethics awareness around AI use; Understanding of data privacy, consent management, and bias monitoring; ability to collaborate with Legal/Compliance on AI content and targeting approvals. Working for you We know that your wellbeing and happiness are key to a long and successful career, as this role is global, benefits may vary according to your location. These are some of the benefits we are delighted to offer: Health care plans and benefits Modern Family Benefits, including maternity, paternity, adoption and surrogacy Life assurance and accident policies Comprehensive pension and retirement plans Access to learning and development resources Your recruiter will advise you on the benefits package for your location About the company A global leader in advanced information and decision support, Elsevier helps to advance science and healthcare, to advance human progress. We do this by facilitating insights and critical decision-making with innovative solutions based on trusted, evidence-based content and advanced AI-enabled digital technologies. We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120. Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here. Please read our Candidate Privacy Policy. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights. Elsevier is a global leader in advanced information and decision support for science and healthcare. We believe that by working together with the communities we serve, we can shape human progress to go further, happen faster, and benefit all. We support continuous discovery and uphold the highest standards of content integrity, reliability, and reproducibility so the communities we serve can advance their field of science, healthcare or innovation with confidence. By combining high-quality content with powerful analytics, we transform complexity into clarity and deliver mission-critical insights that help professionals make better decisions when it matters most. We deliver insights that help research institutions, governments, and funders achieve their goals. We help researchers discover and share knowledge, collaborate, and accelerate innovation. We help librarians provide verified, quality information to universities. We help innovators turn knowledge into new products. We help health professionals improve patient care and educators train the next generation of doctors and nurses. Connecting quality content and innovative technologies, we make progress go further and happen faster. And by championing inclusion and sustainability, we ensure progress benefits all. With 9,500 employees, over 2,300 technologists in 5 major tech hubs, and more than 60 locations across the globe, we are committed to supporting the scientific and healthcare communities around the world. We offer a diverse range of opportunities across technology, commercial, business, and early career jobs. If you are looking for a career that inspires progress in science, innovation and health, and allows you to grow every day, find your team at Elsevier. Elsevier is part of RELX Group. Let’s shape progress together. Join us. elsevier.com/about/careers