Product Marketing Manager (World of Tanks, PC)

<h3><strong><img style="max-width: 100%;" src="https://wargaming.com/media/ckeditor_uploads/2025/08/26/Banner-SM-648%20x%20211-Version300ppi.png" alt="" width="648"></strong></h3> <h3>&nbsp;</h3> <h3><strong>Job Overview</strong></h3> <p>The&nbsp;<strong>Product Marketing Manager</strong>&nbsp;for&nbsp;<strong>World of Tanks</strong>&nbsp;will serve as the key interface between the product team and the global marketing function, ensuring that product goals, player insights, and strategic directions are effectively translated into marketing actions.</p> <p>This role focuses on owning the product’s marketing vision, providing clear context and direction to the marketing organization, and ensuring that marketing initiatives are aligned with product priorities, lifecycle stages, and audience needs.</p> <p>The ideal candidate has a strong track record in marketing strategy for video games, thrives in cross-functional collaboration, and can navigate complex organizational structures without friction—driving alignment, clarity, and measurable impact.</p> <h3><strong>Reports to</strong></h3> <ul> <li>World of Tanks Publishing Director</li> </ul> <h3><strong>What will you do?</strong></h3> <ul> <li><span data-teams="true">Act as the primary liaison between the Product team and company's&nbsp; Marketing centre of expertise, ensuring smooth coordination and shared understanding of product goals, messaging priorities, and upcoming milestones.</span></li> <li><span data-teams="true">Translate product objectives into clear marketing goals and deliverables, managing communication flow and ensuring alignment on strategy, timelines, and results.</span></li> <li><span data-teams="true">Partner with Marketing team to co-develop data-driven marketing and acquisition strategies that best support the product vision.</span></li> <li><span data-teams="true">Own the product marketing roadmap, defining key priorities and ensuring coherent execution across all marketing channels.</span></li> <li><span data-teams="true">Oversee and optimize the product marketing budget, aligning investments with key business outcomes such as brand awareness, engagement, and player acquisition.</span></li> <li><span data-teams="true">Analyze and present campaign and performance KPIs, turning insights into actionable recommendations for both product and marketing teams.</span></li> <li><span data-teams="true">Build a strong partnership with internal departments and functions e.g. community, legal, art, performance, advertisement and influencer outreach teams.</span></li> <li><span data-teams="true">Act as the brand steward for World of Tanks, ensuring all campaigns and communications reflect the product positioning and long-term brand goals.</span></li> </ul> <h3><strong>What are we looking for?</strong></h3> <ul> <li><span data-teams="true">Proven experience in product marketing or strategic marketing within the video game industry.</span></li> <li><span data-teams="true">Demonstrated ability to bridge product and marketing functions, navigating cross-functional priorities effectively.</span></li> <li><span data-teams="true">Strong analytical and communication skills with the ability to turn data and insights into strategic action.</span></li> <li><span data-teams="true">Experience in planning and executing acquisition and branding campaigns.</span></li> <li><span data-teams="true">Passion for PC and online games.</span></li> <li><span data-teams="true">Upper-Intermediate or higher level of English.</span></li> <li><span data-teams="true">Team-oriented mindset and a collaborative, solutions-focused approach.</span></li> </ul> <h3><strong>What additional skills will help you stand out?</strong></h3> <ul> <li><span data-teams="true">Understanding of the&nbsp;<strong>free-to-play</strong>&nbsp;business model and player lifecycle.</span></li> <li><span data-teams="true">Hands-on experience managing marketing ROI and brand growth metrics.</span></li> <li><span data-teams="true">Comfort working in a matrix organization with shared ownership of outcomes.</span></li> </ul> <h3><strong>Work mode</strong></h3> <ul> <li>Hybrid (2-3 days of work from the office)</li> <li>This role isn't eligible for relocation &amp; immigration support.</li> </ul> <h3><strong>Benefits</strong></h3> <p>Benefits and perks are tailored to the local market and culture. Our benefits in Nicosia include:</p> <ul> <li>21 days annual leave (additional days based on years of service: up to 25 days)&nbsp;</li> <li>Additional paid time off (5 Personal Days, Birthday Leave, Marriage Leave, Compassionate Leave)&nbsp;</li> <li>Sick Leave (10 days top-up to statutory allowance per year)</li> <li>Maternity Leave (18 weeks top-up to statutory allowance per case)</li> <li>Career development and education opportunities within the company</li> <li>English Language courses fully covered by the company upon Manager’s approval</li> <li>Premium Private Health Care</li> <li>Mental well-being program (iFeel)</li> <li>Onsite gym and spa</li> <li>Free parking close to the Nicosia offices, based on availability</li> <li>Free drinks-equipped kitchen in every floor building</li> <li>Eurobank benefits (if applicable)</li> <li>Employee discounts (e.g. restaurants, bars, etc.)</li> <li>Personal Gaming Account&nbsp;</li> <li>Onsite canteen with subsidized prices for food and drinks</li> <li>Company events, Social Clubs</li> <li>Seniority Awards&nbsp;&nbsp;</li> <li>Referral program - You can recommend the best talents to the company and receive a reward&nbsp;</li> </ul> <h5>Please submit your CV in English to ensure smooth processing and review.</h5><div class="content-conclusion"><h3>About Wargaming&nbsp;</h3> <p>Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, Wargaming has become one of the leaders in the gaming industry with 15 offices worldwide, including studios in Chicago, Prague, Shanghai, Tokyo, and Vilnius. Our diverse and multicultural team works together to deliver a top-class experience to millions of players who enjoy Wargaming's titles across all major gaming platforms. Our flagship products include free-to-play hits World of Tanks, World of Warships and World of Tanks Blitz.</p> <p>Please see <a href="http://legal.eu.wargaming.net/en/candidate-privacy-policy/">Wargaming Candidate Privacy Policy</a> for details on how Wargaming uses your personal data.</p></div>