Senior Demand Generation Manager

• Lead global growth strategy with real ownership and international impact
• Lead and develop a high-performing global marketing team across multiple regions

About Our Client

A global travel brand

Job Description

• Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
• Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
• Own digital marketing performance, budget optimisation and ROI across multiple international markets
• Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
• Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
• Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
• Oversee reporting, attribution and performance dashboards to inform strategic decision-making
• Shape global SEO and organic growth strategies alongside content and digital teams
• Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions

The Successful Applicant

You'll be an experienced B2B growth marketing leader with a proven track record of building demand generation engines that directly impact commercial performance.Essential experience

• 10+ years' experience in demand generation, digital marketing or growth marketing
• Experience leading international, multi-market B2B marketing teams
• Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing.
• A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI.
• Strong commercial acumen and experience working closely with sales leadership
• Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
• Experience leading distributed teams and driving performance across multiple regions

What's on Offer

£65k - £70k
Bonus
Good Benefits
Hybrid working - 3 days a week onsite (London)

Contact

Andy Cook

Quote job ref

JN-072026-7071100

Phone number

+442072691742

Job summary

• Job function
• Digital

• Subsector
• Online Marketing Management

• Sector
• Retail

• Where
• London

• Contract type
• Permanent

• Consultant name
• Andy Cook

• Consultant phone
• +442072691742

• Job reference
• JN-072026-7071100