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Purposes: Google Marketing Platform Purposes: Google uses conversion cookies, whose main purpose is to help advertisers determine how many times people who click on their ads end up purchasing their products or services. These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by Google for personalized ad targeting and persist for a limited time only. A cookie named 'Conversion' is dedicated to this purpose. It's generally set in the googleadservices.com domain or the google.com domain (you can find a list of domains we use for advertising cookies at the foot of this page). Some of our other cookies may be used to measure conversion events as well. For example, DoubleClick and Google Analytics cookies may also be used for this purpose. We also use cookies named 'AID,' 'DSID,' and 'TAID', which are used to link your activity across devices if you've previously signed in to your Google Account on another device. We do this to coordinate the ads you see across devices and measure conversion events. These cookies may be set on the domains google.com/ads, google.com/ads/measurement, or googleadservices.com. If you don't want the ads you see to be coordinated across your devices, you can opt out of Ads Personalization using Ads Settings. About Floodlight: Floodlight is the conversion tracking system for Google Marketing Platform. Like other conversion tracking systems, it consists of tags that track activity on your site, along with reporting features for adding conversion data to your reports. It uses a cookie to recognize repeat visits from a specific browser. Activating this gives consent for us to track advertising and behavioural signals. We adhere to EU user consent policy that ensures certain disclosures are given to, and consents obtained from, end users in the European Economic Area, the UK and Switzerland.