Account Manager - Influencer Marketing

About the Role Later is seeking an Account Manager to act as a trusted advisor and strategic partner to our customers. In this role, you’ll own the success of a portfolio of influencer marketing clients, ensuring campaigns deliver measurable ROI and long-term value. You’ll combine strategic consulting, campaign execution, and relationship management to help customers achieve their marketing goals. Internally, you’ll guide Coordinators and Co-Ops on execution, mentor junior team members, and act as the voice of the customer to influence Later’s product and service roadmap. This is a high-impact role at the center of our customer experience. What You’ll be doing: Strategy Own a portfolio of customer relationships from onboarding through renewal, ensuring adoption, satisfaction, and retention. Act as a trusted advisor by providing strategic recommendations that align influencer programs with customer business goals. Lead strategic business reviews (SBRs) and campaign wrap reports, delivering insights that shape future strategy. Technical / Execution Oversee influencer campaign delivery from kickoff through reporting, ensuring content quality, on-time execution, and alignment to KPIs. Partner with customers on post-sale strategy, sharing best practices and actionable insights to optimize performance. Manage budgets, contracts, and deliverables with precision, providing transparent updates and proactive issue resolution. Team / Collaboration Project manage campaigns by delegating executional tasks to Coordinators/Co-Ops, while serving as a mentor and coach. Collaborate cross-functionally with Sales, Strategy, Research, and Product teams to deliver seamless client experiences. Represent the customer and influencer voice internally, escalating insights and feedback to shape platform and service improvements. Research / Best Practices Analyze campaign performance data to generate actionable insights for customers and internal teams. Identify risks and opportunities early, providing proactive solutions to drive stronger results. Contribute to evolving best practices as the influencer marketing industry and Later’s platform capabilities grow. What Success Looks Like Customers view you as a trusted advisor who drives measurable ROI and long-term growth. Campaigns are delivered on time, on budget, and above expectations. Renewal and expansion rates across your book of business exceed targets. Coordinators and Co-Ops under your guidance grow in performance and confidence. Later is recognized internally and externally for best-in-class client services in influencer marketing. What You Bring 3–5+ years of experience in influencer marketing, campaign management, or social media; agency or paid media background preferred. Proven success acting as a strategic advisor, delivering recommendations that map to client business goals. Strong project management skills, with the ability to balance multiple accounts and priorities. Excellent communication, relationship management, and presentation skills. Analytical mindset, able to interpret data and translate insights into action. Experience mentoring or coaching junior team members. High integrity, empathy, and a strong customer-first mindset. Expertise with influencer or marketing platforms; ability to become an expert in the Later Influence™ platform. How You Work Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.