AI & CRM Manager – Build the Future of Player Engagement

Brøndby, DKdkvia direct

// Job Type

Full Time

// Salary

Not disclosed

// Posted

2 weeks ago

About the Role

This is not a role for someone who wants to optimise the status quo.We are building something new in Danske Spil — with a new organisation, and a blank sheet of paper. That means we get to do things right from day one: design our ways of working around AI, not bolt it on afterwards.We are looking for a CRM Manager who is equally excited about building the future as they are about CRM and campaigns. Someone who sees AI not, as a tool, but as a fundamental shift in what is possible — and who has the curiosity, drive, and execution muscle to prove it in production. What you will buildYou will work with CRM and campaigns end-to-end — from strategy and architecture to hands-on execution — on a platform where AI is expected to be the foundation, not a nice-to-have. AI in CRM & Campaign<ul><li>Define and continuously evolve the framework for how AI is applied in CRM and campaigns — setting the standard for the organisation</li><li>Identify, prioritise, and implement AI use cases that create measurable business impact and are built to scale</li><li>Establish AI as an integrated, operational part of campaign execution and daily workflows — not a side project</li><li>Drive quality and standardisation across AI use cases, with continuous documentation of performance and impact </li></ul>CRM & Campaign Execution<ul><li>Ensure high quality in the setup, execution, and optimisation of CRM campaigns across channels</li><li>Build and develop lifecycle flows — welcome, retention, reactivation — that are designed to be scalable from day one</li><li>Drive consistent execution across markets with the operational rigour that a new organisation demands</li></ul> Segmentation & Personalisation<ul><li>Build advanced, AI-driven segmentation that goes beyond basic rule-based approaches</li><li>Ensure high-quality personalisation and targeting that actually moves the needle on engagement and revenue</li><li>Develop the customer journey maturity of a new organisation — fast</li></ul> Performance & Optimisation<ul><li>Drive KPIs including retention, conversion, churn, LTV, and ROI — and be accountable for moving them</li><li>Use AI to identify and prioritise performance drivers: churn prediction, propensity modelling, next best action</li><li>Translate model outputs into concrete, commercial actions — fast</li><li>Drive a structured test-and-learn culture where AI accelerates hypothesis development and optimisation</li><li>Work with incrementality, uplift modelling, and experimentation design to measure real impact </li></ul>What we are looking forWe are not primarily looking for the most experienced CRM manager. We are looking for a builder — someone who is driven by the opportunity to create something that does not exist yet, and who has both the skills and the energy to make it happen. Professional background<ul><li>Solid experience with AI in CRM, marketing, or similar</li><li>Experience operationalising: taking models and data out of the lab and into live campaigns that perform</li><li>Strong understanding of CRM and campaign architecture, including complex setups and multi-channel customer journeys</li><li>Experience with CRM platforms such as Salesforce Marketing Cloud or similar</li><li>Strong analytical foundation — comfortable with data, model output, and turning it into commercial decisions</li><li>Experience in online or gaming is a plus, but genuine curiosity about the space matters more than credentials</li></ul> Who you are as a personThis is where it really matters. For us, the right personality is just as important as the right CV.<ul><li>Genuinely curious — you follow AI developments closely, experiment on your own, and get excited when something new changes what is possible</li><li>High drive — you set ambitious goals, move fast, and do not wait for perfect conditions to get started</li><li>Strong executor — you take ideas from concept to production, and you are not done until it works in the real world</li><li>Commercially focused — you always connect what you are building to business impact, not just technical elegance</li><li>Structured and evidence-driven — you make decisions based on data, design experiments, and track what matters</li><li>Willing to challenge the status quo — you push for better ways of working and do not accept ‘that’s how we’ve always done it’ as an answer </li></ul>Why this role?Roles like this do not come along often. You will not be optimising an inherited setup — you will be creating one.<ul><li>Build an AI-first CRM organisation from scratch, with full ownership of direction and execution</li><li>Work with AI end-to-end — from use case design and implementation to live performance and measurable impact</li><li>Be part of a new venture within Danske Spil, creating something new from scratch with a mandate to do things differently</li><li>Collaborate with strong profiles across data, BI, and product in an environment that takes AI seriously</li><li>Real responsibility and real impact — you will see the results of what you build </li></ul>In short: if you want to pioneer how AI transforms CRM and player engagement — and you have the skills, curiosity, and drive to make it happen — we want to hear from you. Interested?We review applications on an ongoing basis. Please submit your application in English.If you have questions about the position, feel free to contact: Anja Bruun Meineche, Senior Customer Engagement Partner – <a target="_blank" href="mailto:ABMA@danskespil.dk">ABMA@danskespil.dk</a>For questions about the recruitment process, please contact: HR Business Partner Majbritt Balslev – <a target="_blank" href="mailto:masb@danskespil.dk">masb@danskespil.dk</a>

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