Regional General Manager

A leadingmultisite, customer-facing services businessis seeking aRegional General Managerto take full ownership of a regional portfolio across the Netherlands. This role carriesend-to-end accountabilityfor commercial growth, operational performance, customer experience, and financial results. The position combinesstrong outbound sales leadershipwith hands-on operational management. Approximatelyhalf of the role is commercially focused, driving new business acquisition and field sales performance, while maintaining close oversight of service delivery, team execution, and customer retention across multiple locations. This role requires a leader who is highly visible in the field, capable of driving performance from day one, and comfortable operating in environments withfast sales cycles alongside more complex commercial agreements. Key Responsibilities Commercial & Sales Leadership Drive regional revenue growth through hands-on business development and outbound sales leadership. Lead and develop field-based sales leaders, ensuring strong pipeline management and target accountability. Close fast-cycle transactions and oversee larger, more complex deals. Maintain consistent sales momentum through active forecasting, reviews, and client engagement. Operations & Customer Experience Oversee multisite operations, ensuring service quality, standards, and execution. Balance commercial objectives with operational delivery to support customer satisfaction and retention. Maintain a strong on-site presence to drive performance and customer engagement. Financial & P&L Ownership Hold full accountability for regional P&L, including revenue, costs, and profitability. Translate commercial strategy into measurable financial results in alignment with country leadership. People Leadership Build, coach, and retain high-performing, cross-functional teams. Create a performance-driven culture with clear goals, accountability, and continuous development. Experience & Profile 10–15 yearsof senior leadership experience inmultisite, customer-facing businesses. Strong background combininghard sales leadership and operational management. Proven success infast transactional sales environments, with exposure to complex deal structures. Demonstrated experience owning and managingP&L responsibility. Experience in sectors such ashospitality, hotels, travel, car rental, gyms, staffing, or service-based multisite operationspreferred. Fluent Dutch is mandatory; strong English required. Experience working closely with country or regional leadership teams. Key Competencies Highly commercial, results-driven mindset Strong field leadership and on-site presence Ability to balance sales intensity with operational discipline Confident decision-maker with strong accountability standards Excellent stakeholder management and communication skills Adaptable leader able to develop teams and scale performance