ADVERTISING SPECIALIST

Location: San Carlos, California
Job Type: Permanent
Compensation Range: $75,000 - 85,000 per year

On behalf of our manufacturing client, we are seeking an Advertising Specialist. The Advertising Specialist will be responsible for developing, executing and optimizing advertising campaigns across multiple channels (social media, Google Ads, print, etc.) to boost brand awareness.

The Advertising Specialist will be responsible for developing, executing and optimizing advertising campaigns across multiple channels (social media, Google Ads, print, etc.) to boost brand awareness.

Responsibilities:
Essential Duties and Responsibilities (including but not limited to):

• Develop and execute comprehensive advertising strategies aligned with company goals and target audience demographics.
• Run advertising campaigns on digital platforms (i.e. Google Ads, Facebook/Instagram Ads, LinkedIn, etc.) and traditional media (i.e. print, radio, etc.)
• Collaborate with creative teams to develop compelling ad creatives, visual and messaging that align with brand guidelines.
• Monitor campaign performance metrics and KPIs, making data-driven adjustments to maximize reach and engagement.
• Manage advertising budgets and provide regular, in-depth reports to stakeholders, highlighting insights and opportunities for improvement.
• Keep up with industry trends, emerging platforms and competitor activities to stay ahead in the market.
• Duties, responsibilities and activities may change at any time with or without notice by management. 

Qualifications:

• Proven expertise with digital and traditional advertising platforms (i.e. Google Ads, Facebook/Instagram Ads, LinkedIn, etc.) and traditional media (i.e. print, radio, etc.)
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent written and verbal communication for creating ad copy and internal reporting.
• Knowledge of fasteners industry is a plus.
• Language Ability.
• English is the primary language. Additional languages are a plus for both spoken and written ability. Ability to read, analyzes, and interprets general business periodicals, professional journals, technical procedures, or governmental regulations. Have the ability to write reports, business correspondence, and procedure manuals, and to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Math Ability
• Have the ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Have the ability apply concepts of basic algebra and geometry.
• Reasoning Ability
• Ability to define problems collects data, establish facts, and draw valid conclusions. Have the ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Experience/Education Required:

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• Minimum 3 years experience in advertising, media planning, or related field.
• Relevant certifications (i.e., Google Ads Certification).
• Experience with SQL or CRM tools.
• Knowledge of SEO principles.
  
  

Job ID: JN -042026-129860
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.