About the Role
The Email Marketing Analyst will help to grow, maintain, and report on our email marketing program. As the Marketing Analyst, you will be key in providing cross-departmental support, audience segmentation and targeting, building and sending email campaigns, testing and reporting, and supporting email policies and best practices.
Responsibilities:
Produce and execute all email campaigns, including building emails from templates and HTML, asset coordination, QA and scheduling.
Support various strategic programs via manual and triggered campaigns across the customer lifecycle including new customer acquisition, win-back, nurturing post-purchase, loyalty, retention, surveys, and transactional emails.
Manage and execute against email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
Devise A/B tests, manage testing calendars, record results and advise on improvements.
Monitor deliverability and list hygiene in order to minimize unsubs, subscriber list health, and any ISP/inbox delivery issues.
Provide regular reporting on campaign performance including opens, clicks, conversions, revenue, unsubscribes, etc.
Perform other related duties as required and assigned.
Demonstrate behaviors which align with the organization's desired culture and values.
Qualifications:
Bachelor's degree in Marketing or an adjacent field, or equivalent education, training and/or work-related experience.
2+ years managing an email-marketing program and hands-on experience using ESPs and automation tools such as Salesforce, Bronto, Listrak, Bluecore, Cheetah, etc.
Fluent in campaign analysis and reporting across all standard marketing KPIs.
Familiarity with tools such as Google Analytics, UTM tracking and tagging, ESP dashboards, and other marketing analytics tools.
HTML/CSS knowledge is a plus.