A leading global organization in the payments and financial technology space is seeking a Marketing Program Manager to support the planning, activation, and execution of enterprise marketing initiatives. This role will be responsible for bringing structure and operational excellence to complex marketing programs by connecting strategy, technology, data, and execution teams.
The Marketing Program Manager will work closely with Growth Marketing and cross-functional partners to ensure campaigns are fully aligned, operationally ready, and delivered effectively across channels and business segments. This individual will play a key role in managing campaign workflows, improving processes, and enabling scalable marketing execution.
The ideal candidate is an experienced marketing operations professional who excels at managing complex initiatives, influencing stakeholders, and driving collaboration across teams in a fast-paced enterprise environment.
Key Responsibilities:
- Support the end-to-end planning and execution of integrated marketing campaigns across multiple channels and regions
- Partner with marketing leaders and campaign owners to translate business objectives into actionable execution plans
- Manage campaign timelines, milestones, dependencies, and deliverables to ensure successful launches
- Collaborate with teams across Data, Analytics, Segmentation, Marketing Technology, Web, and Digital Solutions to align campaign requirements
- Coordinate campaign readiness activities including audience setup, data requirements, tracking, reporting, and technology enablement
- Act as a central point of coordination to improve communication, streamline workflows, and remove execution barriers
- Identify potential risks, gaps, and opportunities while proactively driving solutions across teams
- Create and maintain campaign processes, documentation, playbooks, and operational frameworks to improve consistency and scalability
- Support campaign measurement efforts by partnering with analytics teams to ensure accurate reporting and performance visibility
- Leverage insights and feedback to continuously improve campaign execution strategies and operational processes
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred
- 8+ years of experience in marketing operations, campaign management, marketing program management, or related roles
- Proven experience managing complex, cross-functional marketing initiatives from strategy through execution
- Strong understanding of multi-channel marketing campaigns and customer engagement strategies
- Experience working with CRM platforms, marketing automation tools, analytics solutions, and MarTech ecosystems
- Demonstrated ability to manage multiple priorities, timelines, and stakeholders in a matrixed organization
- Excellent communication, organizational, and project management skills
- Strong problem-solving abilities with the ability to identify challenges and drive solutions
- Ability to connect marketing execution strategies to measurable business outcomes
GCS is acting as an Employment Business in relation to this vacancy.